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Course Criteria
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3.00 Credits
Three hours lecture per week. CSU This course provides a study of consumers and how they buy. Consumerism, impulse buying, pleasure appeals, packaging, status symbols, the new woman, leisure time, California culture, personality, subliminal effects, and the psychology of advertising are covered.
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3.00 Credits
Three hours lecture per week. CSU This course is a study of business activities required to plan, price, promote, and distribute goods or services to potential customers. The areas of study include market research and consumer behavior, product development, advertising and sales, branding, pricing, Internet marketing, wholesaling and retailing, and international marketing.
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3.00 Credits
Three hours lecture per week. CSU This course provides comprehensive coverage of the international marketing environment. The areas of study include the global marketplaces; import/exports; foreign economic, political and legal systems; cultural differences; international finance; marketing research; and business plans.
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1.00 - 3.00 Credits
Lecture/discussion hours vary with credit given. CSU Prerequisite: Approved Independent Study Learning Contract. The course is designed for capable students who wish to extend their knowledge of a particular area of merchandising/marketing through individual research and study.
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3.00 Credits
Three hours lecture per week. CSU This class is designed to introduce the student to the various disciplines involved in the creation of multimedia products. These disciplines include information systems, computer graphics and visual design, digital photography, electronic music, digital journalism and video.
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1.00 Credits
One hour lecture per week. Pass/No Pass/Letter Grade Option CSU This course prepares the student for the online education experience through direct application of online courseware tools such as chat, discussion, file exchange, homepage, course calendar, online gradebook, and external links. It also explores word processing basics, time management, troubleshooting, electronic mail, e-mail attachments, Internet navigation and research, file transfer protocol and other Internet services.
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3.00 Credits
Three hours lecture per week. UC/CSU An introduction to the concepts and techniques of visual perception, color and design using graphic, photographic and video images, with the computer as a tool, for multimedia production. Emphasis is on thinking processes and problem solving basic to creative visual work.
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3.00 Credits
(Same as ACG 100 C) Two hours lecture and Three hours laboratory TBA per week. CSU This course focuses on the use of paint, drawing and page layout programs. The use of various input and output devices will be covered. Designed for artists to input, create, manipulate and output graphic imagery. This class is intended as a gateway into the varied offerings of the Art Computer Graphics program, where the student can pursue more in-depth study on the topic(s) that most attracted them during this introductory class. $ 15.00 Materials Fee - PAYABLE AT REGISTRATION.
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3.00 Credits
(Same as ACG 101 C) Two hours lecture and Three hours laboratory TBA per week. CSU This course focuses on the use of paint, drawing and page layout programs. The use of various input and output devices will be covered. Designed for artists to input, create, manipulate and output graphic imagery. This class is intended as a gateway into the varied offerings of the Art Computer Graphics program, where the student can pursue more in-depth study on the topic(s) that most attracted them during this introductory class. $ 15.00 Materials Fee - PAYABLE AT REGISTRATION.
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3.00 Credits
(Same as ACG 102 C) Two hours lecture and Three hours laboratory TBA per week. CSU This is an overview of the many uses of computer multimedia, with an emphasis on electronic publishing over the Internet. In the course of the semester, the students create a personal web page enriched with such audiovisual elements as animation, sound, video, 3-D, and different types of still images. This class is intended as a gateway into the varied offerings of the Art Computer Graphics program, where the student can pursue more in-depth study on the topic(s) that most attracted them during this introductory class. $15.00 Materials Fee - PAYABLE AT REGISTRATION.
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