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Course Criteria
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4.00 Credits
Lecture, 3 hours; outside research, 2 hours; term paper, 1 hour. Prerequisite(s): BUS 103. Covers the theory and practice of marketing across national borders. Provides an understanding of global marketing environments and examines the development of marketing strategies to maximize growth of global companies.
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4.00 Credits
Lecture, 3 hours; outside research, 3 hours. Prerequisite(s): BUS 103. Covers types and sources of marketing information, the marketing research process, and techniques of data collection and analysis, including consumer and customer surveys and test marketing. Examines both quantitative and qualitative research with analysis of the values and limitations of data. Emphasis is placed on evaluation and interpretation of results.
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4.00 Credits
Lecture, 3 hours; extra reading, 2 hours; projects, 1 hour. Prerequisite(s): BUS 103. Covers the basic concepts and functions of advertising, with emphasis on media selection, message design, and effectiveness measurement.
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4.00 Credits
Lecture, 3 hours; outside project, 3 hours. Prerequisite(s): BUS 103. An introduction to the role of electronic commerce in business-to-consumer and business-to-business marketing. Covers the application of traditional marketing principles to an electronic commerce environment and new marketing techniques made possible by this environment.
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4.00 Credits
Lecture, 3 hours; individual study, 2 hours; extra reading, 1 hour. Prerequisite(s): BUS 115 (may be taken concurrently). Solves marketing cases and develops data analytical skills for managerial decision making. Uses statistical software to manage, display, and analyze marketing information, including consumer survey data, relationship management data, scanner data, and socioeconomic data. Topics include attitude measurement, market segmentation and targeting, competition analysis, market performance analysis, and store location choice.
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4.00 Credits
Lecture, 3 hours; homework problems and projects, 3 hours. Prerequisite(s): BUS 104/STAT 104 or equivalent. Investigates many real-life decision problems that give rise to linear programs with special structures, network flow problems, integer programs, and largescale programs. Presents theory and algorithms of these models applied to various decision problems in management with use of computer packages.
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4.00 Credits
Lecture, 3 hours; discussion, 1 hour. Prerequisite(s): STAT 048 or STAT 100A or consent of instructor. Explores Deming's 14 points for management, graphical methods, fishbone diagram, Pareto analysis, control charts for attributes and variables, cusum and moving average charts, process-capability, economic design, acceptance sampling, Taguchi method, parameter design, tolerance design, reliability, hazard rate, censoring, and accelerated life testing. Cross-listed with STAT 127.
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4.00 Credits
Lecture, 3 hours; assigned problems and field project, 3 hours. Prerequisite(s): BUS 104/STAT 104. Covers issues related to planning and control. Topics include differences between projects and production systems, breakdown structures of project organization and work, sequencing and budgeting, resource management, project evaluation and control, and use of current project management software. Students apply this methodology to a real-world project.
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4.00 Credits
Lecture, 3 hours; assigned problems, 3 hours. Prerequisite(s): BUS 105 or consent of instructor. Focuses on management of the distribution of goods and services from plants, ports, and vendors to customers. Key topics include transportation, inventories, warehousing, materials handling, order processing, packaging, pricing, customer service standards, and warehouse and retail location.
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4.00 Credits
Lecture, 3 hours; extra reading, 1 hour; term paper, 2 hours. Prerequisite(s): BUS 106/ECON 134. Covers the first part of intermediate corporate financial management. The course uses cases and theory to analyze the optimal corporate financial decisions, including capital budgeting, capital structure decisions, and dividend policy.
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