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Course Criteria
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4.00 Credits
Lecture, 3 hours; discussion, 1 hour. Prerequisite(s): upper-division standing or consent of instructor. An introduction to the role of marketing in society with emphasis on concepts, marketing methods, and institutions.
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4.00 Credits
Lecture, 3 hours; discussion, 1 hour. Prerequisite(s): CS 008, MATH 023, or equivalents; upper-division standing. Survey of deterministic and probabilistic models for decision making. Topics include linear programming and extensions, networks, dynamic programming, decision trees, queuing models, and simulation. Uses of these models in decision making are discussed. Use of the computer is emphasized. Cross-listed with STAT 104.
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4.00 Credits
Lecture, 3 hours; discussion, 1 hour. Prerequisite(s): BUS 104/STAT 104 or equivalent. Deals with the issues of design and control of production systems in manufacturing and service organizations. Covers product and process selection, capacity planning, location and layout design, project and job scheduling, inventory control, material planning, and quality control.
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4.00 Credits
Lecture, 3 hours; discussion, 1 hour. Prerequisite(s): ECON 003 or ECON 004; upper-division standing; BSAD 020A and BSAD 020B are recommended. Covers the foundation materials for both corporate financial management, and investment and portfolio analysis. Topics include time value of money, capital budgeting, capital structure, dividend policy, portfolio theory, Capital Asset Pricing Model, and market efficiency. Cross-listed with ECON 134.
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4.00 Credits
Lecture, 3 hours; discussion, 1 hour. Prerequisite(s): upper-division standing. Studies organizations from the behavioral science perspective. Topics include motivation, leadership, communication, groups, organization structure and culture, and control in complex organizations.
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4.00 Credits
Lecture, 3 hours; discussion, 1 hour. Prerequisite(s): BUS 020 or equivalent; upper-division standing. Study of accounting data used for managerial planning and controlling of business operations. Provides an introduction to manufacturing operations and cost accounting systems, cost-volume-profit analysis, relevant costing, standard costing and variance analysis, as well as budgeting.
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4.00 Credits
Lecture, 3 hours; discussion, 1 hour. Prerequisite(s): senior standing in Business Administration. An integrative course which provides an understanding of strategic decision-making processes in organizations, the interrelationships among functional areas, and how decision making is affected by internal and external environments. Teamwork and case studies are emphasized.
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4.00 Credits
Lecture, 3 hours; outside project, 3 hours. Prerequisite(s): BUS 103. Covers the marketing of services and ideas. Focuses on marketing for service organizations such as hotels, hospitals, and banks. Provides understanding of the broader role of service provision for both service firms and goods firms.
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4.00 Credits
Lecture, 3 hours; extra reading, 2 hours; projects, 1 hour. Prerequisite(s): BUS 103. Provides a basic understanding of the general models of choice behavior as it relates to marketing decision making. Emphasis is on motivation, perceptions, learning, and social forces as they impact on the choice process.
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4.00 Credits
Lecture, 3 hours; extra reading, 2 hours; projects, 1 hour. Prerequisite(s): BUS 103. Covers the concepts and strategies relating to the delivery of consumer goods and services, the main topic being the management of marketing activities within the channels of distribution, especially in retail and wholesale institutions.
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