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CDES 332: Letterforms
3.00 Credits
California State University-Chico
3 FS CDES 230. Exploration of letterforms; historical through contemporary. Alphabet development and modification for visual communication. Experience with traditional letterform techniques and how they interface with current computer technologies.
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CDES 333: Graphic Visualization
3.00 Credits
California State University-Chico
3 FS CDES 230 for CDES majors. Other majors require instructor permission. Study of methods, materials, and techniques used by designers to translate literary or verbal messages into visual terms. Designed to equip students with foundation techniques for interpreting and explaining visual concepts.
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CDES 333 - Graphic Visualization
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CDES 334: Typography I
3.00 Credits
California State University-Chico
3 FS CDES 230, CDES 282; concurrent enrollment in or prior completion of CDES 214. Introduction to typographic syntax, with an emphasis on the organization and visual structure of typographic information. Topics include principle of composition, form-counterform relationships, modular grids, proportion, and visual hierarchy.
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CDES 334 - Typography I
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CDES 335: Advertising Design
3.00 Credits
California State University-Chico
3 FA CDES 333 or CDES 334. Course designed to enable student exploration of broad professional field of visual advertising design, special creative technique and presentation methods; interface with corporations, institutions, and government.
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CDES 335 - Advertising Design
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CDES 336: Reprographics
3.00 Credits
California State University-Chico
3 FS CDES 230. The study of graphic technical processes as they relate to the graphic designer, illustrator-artist. Explains methods of preparing art work for reproduction.
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CDES 336 - Reprographics
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CDES 337: Packaging
3.00 Credits
California State University-Chico
3 SP CDES 333, CDES 334. To prepare the student to develop communication methodology for solving experimental packaging problems; to develop two-dimensional and three-dimensional package simulation techniques; to understand the marketing aspects of packaging, technical reproduction methods of packaging, and interface them with the visual media.
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CDES 337 - Packaging
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CDES 338: Illustration Design
3.00 Credits
California State University-Chico
3 FS ART 125 is strongly recommended. Course defines illustration theory and illustrator's role in visual communication process. Explores use of illustration as method of visual problem-solving. Designed to help students explore professional field of illustration design, its special characteristics, and techniques.
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CDES 338 - Illustration Design
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CDES 341: American Radio and Television
3.00 Credits
California State University-Chico
3 SP Junior standing, CDES 103, CDES 206, CDES 216; CDES 141, CDES 261 (both with a grade of C or better); faculty permission. This course examines the development of radio/television formats, programming types, ideology, and genres from historical and critical standpoints. The impact on cultural functions, political agendas, social judgment, art forms, and human communication will be addressed through interpretation of mediated content.
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CDES 341 - American Radio and Television
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CDES 343: Narrative Scriptwriting
3.00 Credits
California State University-Chico
3 FS CDES 103. An advanced writing course for non-print media which provides experience in writing narrative scripts for television and film. Consideration will be given to format and style as well as aspects of dramatic structure.
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CDES 343 - Narrative Scriptwriting
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CDES 345: Media Production Management
3.00 Credits
California State University-Chico
3 FA CDES 366. This course is designed to acquaint the student with the responsibilities of the producer in all media productions.
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