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Course Criteria
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3.00 Credits
3 FS MKTG 371. Essentials of retail management; market segmentation and market research for retail operations, buying and pricing functions, inventory control, budgeting, nature of change.
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3.00 Credits
3 INQ MKTG 371. Study of the marketing of goods and services to business, government, and institutions. The focus is on organizational buying, market analysis and planning, and development of marketing mix.
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3.00 Credits
3 FS MKTG 371. A study of all aspects of marketing unique to international business. Examines the impact of cultures, ethics, history, politics, and social customs on marketing thinking and practices worldwide.
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3.00 Credits
3 FS MKTG 371. Study of the unique characteristics of services and their implications for the development of effective marketing strategies, programs, and plans for service businesses, including professional services, not-for-profit services, and international services.
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3.00 Credits
3 FS MKTG 305, MKTG 472, faculty permission. Students participate in the development of a strategic advertising, marketing, and media campaign for a major corporate client. Students form their own advertising agency to research the product/service and its competition while formulating a major advertising campaign designed to meet the needs of their client. The goal is to participate and compete in intercollegiate advertising campaigns and presentations. Course content is designed to cover two semesters, starting each fall semester and finishing in the spring semester. No more than 3 of these units may be counted toward the Option in Marketing or the Minor in Marketing.
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3.00 Credits
3 FS MKTG 371, MKTG 380. Capstone course involving the decision-making process to demand analysis and developing product, distribution, promotion, and pricing strategies.
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1.00 - 3.00 Credits
1 FS Senior standing. This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered. For advanced students who wish to investigate business problems in specialized areas. Application of research methods.
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3.00 Credits
3 FS Faculty permission. This 3-unit course consists of a comprehensive research study and paper dealing with business policy and strategy, and the integrative and international aspects of business operations, especially as they pertain to the field of marketing. A final written report and a public presentation of findings are both requirements of this course. Business Honors Program students must receive at least a B in this course for Honors credit. Students seeking "Honors in the Major" will enroll in this course for two semesters.
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3.00 Credits
3 INQ MKTG 305, MKTG 371 (prerequisites may be waived for non-Marketing students). Introduction to Web globalization, internationalization and localization, international e-strategy, managing global Web sites, localization process, localization kit, global content management, cultural user interface design, cross-cultural issues and research. May be taken for graduate credit.
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3.00 Credits
3 SP MKTG 305. A study of marketing concepts and strategies, such as demand analysis, product/market positioning, distribution, promotion, and pricing strategies. Emphasis on integrating such concepts and strategies into strategic marketing programs.
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