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MKTG 391: Simulation Laboratory Marketing
3.00 Credits
California State University-Chico
1 FS Laboratory experience with management simulation programs. The student interacts with a simulated business environment via computer facilities or other laboratory situations.
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MKTG 391 - Simulation Laboratory Marketing
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MKTG 398: Special Topics
1.00 - 3.00 Credits
California State University-Chico
1 FS This course is for special topics offered for 1.0-3.0 units. Typically the topic is offered on a one-time-only basis and may vary from term to term and be different for different sections. See the Class Schedule for the specific topic being offered.
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MKTG 398 - Special Topics
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MKTG 399: Special Problems
1.00 - 3.00 Credits
California State University-Chico
1 FS This course is an independent study of special problems offered for 1.0-3.0 units. You must register directly with a supervising faculty member. Students registering for this course should prepare a project proposal to be discussed with their faculty advisor before enrolling in the course.
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MKTG 399 - Special Problems
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MKTG 465: E-Marketing
3.00 Credits
California State University-Chico
3 FS MKTG 371. Study of the changes in the marketplace created by the increasing utilization of technological tools to perform traditional marketing functions. The course provides insight into strategies and tactics which can be used to implement and manage electronic marketing initiatives.
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MKTG 465 - E-Marketing
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MKTG 467: Management of Small Business Enterprises
3.00 Credits
California State University-Chico
3 FS Senior standing and business major. Decision-making in managing the small business segment of American society. Problem-solving based upon actual field case work. Theory applied to actual management situations in the minibusiness.
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MKTG 467 - Management of Small Business Enterprises
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MKTG 470: Sales Force Management
3.00 Credits
California State University-Chico
3 FS MKTG 371. Organization and control of manufacturer and wholesaler sales departments. Emphasis on sales potentials, territory structure, quotas and compensation, sales and cost analysis, sales person selection, motivation, and evaluations.
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MKTG 470 - Sales Force Management
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MKTG 471: Distribution Systems and Channel Management
3.00 Credits
California State University-Chico
3 FS MKTG 371. The course includes a study of distribution and its role in the marketing system, economics of distribution, financing competing carriers, rate determination, government regulation subsidization, carrier organization, operation, and traffic control.
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MKTG 471 - Distribution Systems and Channel Management
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MKTG 472: Advertising and Marketing Communications
3.00 Credits
California State University-Chico
3 FS MKTG 371. The concept and process of integrating all of the communications by a marketer to create synergy and a unique selling proposition. Examines development and execution of advertising, publicity, sales promotions, direct marketing, sponsorship and personal selling programs that build lifetime customer relationships through a variety of media or contacts.
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MKTG 472 - Advertising and Marketing Communications
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MKTG 473: Strategic Personal Selling
3.00 Credits
California State University-Chico
3 FS MKTG 371. Principles and practices of strategic personal selling, including relationship strategy, customer strategy, product strategy, and presentation strategy. The role of personal selling in the marketing mix and the current business environment.
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MKTG 473 - Strategic Personal Selling
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MKTG 474: Market Analysis
3.00 Credits
California State University-Chico
3 INQ MKTG 371. Study of marketing strategies, programs, and plans on which sound marketing practice is based; special emphasis on analyzing marketing situtations.
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MKTG 474 - Market Analysis
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