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Course Criteria
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3.00 Credits
3 F1 ENGL 130 (or its equivalent) with a grade of C- or higher (MJIS majors). CMST 131, CMST 233, CMST 331, and CMST 255 or CMST 354 with a grade of C- or higher for CMST majors only. This course will explore the major persuasive sacred and secular texts and speeches of Jewish culture from the Bible to the present. Included in the course will be explorations of Moses' last speech, rabbinical talmudic argumentation, rabbinical homiletics, Jewish rhetorical influences on early Christianity, Medieval disputations, the impact of the Haskalah movement, the Holocaust, the creation of the state of Israel, and modern Jewish political rhetoric. Note: This course fulfills the writing proficiency requirement for the major in Modern Jewish Studies, but does not fulfill the writing proficiency requirement for the Communication Studies major.
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3.00 Credits
3 F2 CMST 131, CMST 233, CMST 331, and CMST 255 or CMST 354 with a grade of C- or higher for CMST majors only. This course is an in-depth exploration of the history of the creation of the State of Israel and its changes through rhetorical analysis and criticism of Israeli public address. The course begins with speeches from the late 19th century and moves to the present. The course explores Arab and Jewish-Israeli public address as well as the public address concerning the Arab/Israeli conflict from the Israeli, Arab, European, and American perspectives.
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1.00 - 3.00 Credits
1 FS This course is an internship offered for 1.0-3.0 units. You must register with a supervising faculty member.
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1.00 - 3.00 Credits
1 FS This is a special topics course offered for 1.0-3.0 units. Typically, topics are offered on a one-time-only basis. Topics vary from term to term and from section to section. See the Class Schedule for the specific topic being offered.
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3.00 Credits
3 INQ The study of genocide has been mandated as part of the educational curriculum in the State of California. In particular, the Holocaust, the Soviet Union under Stalin, and the Cambodian slaughter are emphasized in the Social Science Framework. We will explore these major acts of genocide in the 20th century along with others, such as the massacres of Hutus and Tutsis in Rwanda and Burundi. Emphasis will be placed on understanding the rhetorical and mass persuasive basis of genocide.
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3.00 Credits
3 FS Nature and functions of marketing systems and marketing in the individual firm. Study of the marketing mix, marketing institutions, and the environments in which marketing decisions are made.
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3.00 Credits
3 FS MKTG 305. Study of the decision processes of individuals and groups toward consumer products and the implications to marketers. Emphasis on both individual, group, and external determinants of consumer attitudes and behavior.
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3.00 Credits
3 FS BADM 103 or MATH 105, MKTG 305. User-oriented analysis of the marketing research process, including problem definition, proposal preparation, research design, data collection, sampling methods, data analysis, interpretation, and presentation of findings.
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1.00 - 3.00 Credits
1 FS Senior standing, faculty permission. This course is an internship offered for 1.0-3.0 units. You must register directly with a supervising faculty member. For students who wish to gain practical work experience with participating firms/organizations. This course enables a student to study policy, control, and decision-making in a specialized work environment. See advisor for student's performance requirements, assignments, and methods of evaluation prior to undertaking the internship.
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3.00 Credits
1 FS Faculty permission. This course focuses on the application of leadership skills through the American Marketing Association. The focus is on organization, administration, and execution of major projects within the AMA and an analysis of the activities conducted during the semester. Development of leadership skills is emphasized. Students are supervised by the faculty advisor and submit their analysis to Board members of the American Marketing Association only with instructor approval.
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