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Course Criteria
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3.00 Credits
Examines legal and ethical issues related to sport. This course will analyze relevant laws, policies, and court cases and the rights of those involved in sport including participants, spectators, and managers.
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3.00 Credits
Provides the student with knowledge pertaining to sports marketing and its various aspects including: pricing, promotion, sponsorships, endorsements, research, and licensing. This course presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products
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3.00 Credits
Analyzes the relationships between a sports administration department (public, for profit, and non-profit), the role of the sports administrator, and the host community. Course content includes recognizing and developing key partnerships, contractual agreements, and analysis of communities and the role of sport programming in community development.
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3.00 Credits
Examines the structure and procedures of international, professional, amateur, collegiate, interscholastic, and other sport governing agencies. Students will develop a critical perspective of various sport governing agencies' authority and functions; requirements necessary to become a member of the sport league/organization; rules and regulations of each sport governing body; and current issues and future trends for each governing agency.
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3.00 Credits
Examines the interrelationship between sports, media and organization related perspectives. This course draws on theories of rhetoric and social criticism by examining media's role in telling the story of sports and sport organizations and how telling that story shapes and reinforces cultural values. The course will utilize various broadcasts, print, electronic and digital media to examine how they are vital to the success of the sport organization.
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3.00 Credits
GCiGCiGCiExplores career interests and professional skills. The course includes an imbedded field experience and provides first-hand exposure to a sport management setting. The student will be exposed to a variety of sport management tasks and must complete 120 hours under the supervision of a professional in the field. Experiences may take place in public and private organizations, schools and athletic settings. GCiGCi
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3.00 Credits
GCiExamines the essential methods and skills in developing and managing sporting events. Students will also learn the guidelines for the design, construction, maintenance, and management of a sport facility.
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3.00 Credits
GCiGCiGCiProvides a detailed examination of the relationship between sport and finance. Topics covered will include the budget management and financial forecasting with foundations in principles of budgeting (capital, master, departmental, line-item, zero-based, etc.), financial statements, public vs. private sources of revenue, budget reallocation, and economic impact statements.
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3.00 Credits
GCiExamines organizational philosophy and management requirements of sport and athletic programs. Students will be guided in the preparation for future placement in a quality field experience. Students will develop documents and practice skills pertinent to seeking employment in the sport management field. GCiGCi
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12.00 Credits
Provides students with the opportunity for on-the-job experience in a sport administration setting. Students will work under the supervision of a professional in the field and be exposed to a variety of sport administration tasks that may include sales, sponsorship, fundraising, event planning, marketing, community and public relations, and sports media and information. Experiences may take place in public and private organizations, schools and athletic settings.GCi
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