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Course Criteria
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3.00 Credits
The focus of instruction is on developing specific leader and soldier skills in preparation for attendance at the National Advanced Leadership Camp. Subjects include mission analysis and planning, operations orders, small unit offensive and defensive operations, terrain analysis/ land navigation, combat patrolling and physical fitness.
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3.00 Credits
The focus is on Leadership, ethics, management, and decision-making process. A study of U.S. Army staff organization at various command levels and the responsibilities of the staffs as a whole and of each staff section. Emphasis is placed on the staff planning sequence. Written and oral military communication skills are also reviewed.
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3.00 Credits
The course prepares students for commissioning in the U.S. Army. Focus of the course includes study of U.S. national security interests, military justice, and the laws of land warfare. Career planning, military administration, and leadership review are other subjects covered in the final Military Science course before commissioning. The cadets will execute a Battle Staff ride and Capstone exercise.
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3.00 Credits
An analysis of topics related to military science within a framework provided by the instructor. Possible topics may include, but are not limited to, contemporary issues in the U.S. military, such as Battle Command, Individual and Collective Training, Leader Development, Military Ethics, Joint Operations, Stability and Support Operations, and Modularity.
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3.00 Credits
Introduces students to the methods of marketing analytics in a manner suitable for practitioners. Class examples and exercises are drawn for real-world situations, and students will be actively engaged in executing analytic techniques on sample and actual data using relevant software such as Microsoft Excel and the R programming environment.
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3.00 Credits
Explores various quantitative marketing models used to make decisions related to segmentation, positioning, new product diffusion, and allocation of marketing mix expenditures. Class examples and exercises are drawn from real world applications and students will be actively engaged in executing analytic techniques on sample and actual data using relevant software such as Microsoft Excel and the R programming environment.
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3.00 Credits
Surveys the fundamental features of contemporary marketing systems and the planning required to make available satisfying goods and services to customers at a profit. Explains the role of marketing in society and the institutions which compose the market system. Describes components of the marketing mix-product planning, distribution, pricing and promotion.
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3.00 Credits
Introduces fundamental economic, analytical, and psychological concepts to address costs, customers, and competition for effective design and implementation of pricing strategies. Develops skills to set prices for new businesses and modify prices for existing market offerings. Emphasizes applications of pricing strategies to small business.
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3.00 Credits
Analyze the role of the consumer as the ultimate buyer of the product and the strategy and forces directed at the consumer by the seller. Topics include models of consumer buying behavior, consumer motivation, interpersonal and intrapersonal influence on the consumer as a decision maker in the marketplace. This course may be offered in traditional and distance education formats.
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3.00 Credits
Introduces students to the fundamentals of digital marketing and its application within online and mobile environments. Special emphasis will be placed on how digital marketing has disrupted the traditional marketing landscape and its influence on the sales funnel, creating customer personas, customer and brand relationships, consumer value and bonding, the importance of content development, native advertising among digital platforms, and the impact and of analytics in decision-making.
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