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Course Criteria
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3.00 Credits
Provides the student with knowledge pertaining to sports marketing and its various aspects including: pricing, promotion, sponsorships, endorsements, research, and licensing. This course presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products.
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3.00 Credits
Analyzes the relationships between a sports administration department (public, for profit, and non-profit), the role of the sports administrator, and the host community. Course content includes recognizing and developing key partnerships, contractual agreements, and analysis of communities and the role of sport programming in community development.
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3.00 Credits
Examines the structure and procedures of international, professional, amateur, collegiate, interscholastic, and other sport governing agencies. Students will develop a critical perspective of various sport governing agencies' authority and functions; requirements necessary to become a member of the sport league/organization; rules and regulations of each sport governing body; and current issues and future trends for each governing agency.
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3.00 Credits
Examines the interrelationship between sports, media and organization related perspectives. This course draws on theories of rhetoric and social criticism by examining media's role in telling the story of sports and sport organizations and how telling that story shapes and reinforces cultural values. The course will utilize various broadcasts, print, electronic and digital media to examine how they are vital to the success of the sport organization.
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3.00 Credits
GCiGCiGCiExplores career interests and professional skills. The course includes an imbedded field experience and provides first-hand exposure to a sport management setting. The student will be exposed to a variety of sport management tasks and must complete 120 hours under the supervision of a professional in the field. Experiences may take place in public and private organizations, schools and athletic settings. GCiGCi
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3.00 Credits
Applies innovation theory which is at the heart of business development, growth, and sustainability. This course will focus on how innovation can be identified, developed, and enhanced.-a Students will also learn how to solve problems using ideation, storytelling, imagination, and design thinking.-a-a
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3.00 Credits
DevelopsGC entrepreneurial thinking and action in students. Students will discover the processes used for finding problems worth solving, assessing the ways to solve them and mobilizing the resources to capitalize on the entrepreneurial solutions.
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3.00 Credits
Introduces concepts, opportunities, and challenges in applying business and private sector practices to solve social, cultural, or environmental problems. Topics include social and environmental problems, entrepreneurial solutions and applications, management skills for social entrepreneurial organizations, social performance measurement, and micro finance.
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3.00 Credits
Develops knowledge of decision-making processes and the ability to apply data-driven approaches to managerial issues. Students learn to structure decisions, transform data into valid and reliable information. propose measures that address root causes, practice goal-directed thinking, and analyze decisions within business contexts. The course is a required course in the Management and Supply Chain Management Degree Programs. It is suitable for students seeking to improve their decision-making competencies. The course is software intensive.
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3.00 Credits
Introduces the management activities related to the coordination and integration of a firm's operational processes with those of the broader supply chain. Students learn to structure, manage, and improve the flows of products, services, information, and money and synchronize an organization's goals and processes with its partners. The course is suitable for students seeking to learn about the strategic imperatives associated with operating a business in today's global environment.
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