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Course Criteria
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3.00 Credits
Provides an overview of modern marketing theory and practice, analyzing marketing from both societal and managerial perspectives. Introduces digital?applications and components of the marketing mix, including products and services, pricing, distribution systems, and promotion combinations. Emphasizes the personalized human experience, leveraging content marketing, and how marketing has transformed due to technology and social engagement.
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3.00 Credits
Applies the principles and tools of behavioral economics, social psychology, and marketing to systematically address some universal behavioral tendencies. Provides frameworks for comprehending buyer behaviors to formulate effective marketing programs. Develops an ability to design a solution and test its effectiveness in incentivizing individuals and motivating behavioral changes.
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3.00 Credits
Develops the strategic application of marketing in an organization through the analysis of marketing activities. Integrates the analysis of global marketing opportunities, segmentation of target audiences, growth and competitive strategy, marketing research systems, buyer behavior and marketing mix development.
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3.00 Credits
Provides a managerial and practical grounding in marketing research theories, processes, practices, and technologies. Develops student skills in research design principles, research practices, and data analytic techniques (statistical analysis and drawing of analytic insights from data to make better business decisions) to issues in marketing strategy and tactics.
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3.00 Credits
Creates a functional learning experience that integrates and expands upon essential Marketing knowledge and application. This course serves as an experiential learning experience and will include either an (a) applied business report, (b) research paper, or (c) participation in an applied project.
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3.00 Credits
A study of plant and animal life in the marine environment. Emphasis on physical and chemical environmental factors affecting the biota in the intertidal, open water and benthic habitats. Common biota characteristics of each habitat will be investigated in terms of their natural history, morphology and ecological relationships. Three hours of lecture per week.
Prerequisite:
BLGY120 AND BLGY110
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3.00 Credits
Interrelationships among animals, plants and physical and chemical aspects of the environment studied, with stress on adaptations for survival that are unique to the marine environment. Three hours of lecture per week.
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3.00 Credits
A study of the distribution, population ecology, behavior, physiology and adaptations of marine mammals. Student projects entail collecting physiological and behavioral data at field sites and at facilities studying marine mammals. Three hours of lecture per week.
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3.00 Credits
Designed to present animal behavior within an ecological and evolutionary context. Presents mathematical and theoretical framework of behavioral ecology. An in-depth exploration of the ways in which the behavior of animals is influenced by the environment, especially with regard to resource distribution.
Prerequisite:
BLGY114
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1.00 Credits
This is an introductory course open to all students without obligation. It focuses on the military as a profession and examines its organization, ethics and values. The course explores the responsibilities and impact of leadership and the rules, customs and traditions of military service. Students are introduced to the fundamentals of land navigation, physical fitness, drill and ceremonies, first aid and public speaking.
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