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Course Criteria
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3.00 Credits
Introduces students to the analysis and practice of marketing with limited financial resources and human capital. Students will learn theory and applications in recognizing opportunities, strategizing, testing, and rolling out small business launches; emphasis will be placed on marketing their new product or service to banks, and other potential funding sources. This course will emphasize skills to utilize a wide variety of no-money or low-cost marketing tools, emphasizing social media tactics and content development.
Prerequisite:
MKTG210 OR MKT310 OR MKT3330 OR MRKT200
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3.00 Credits
Examines the personal selling element of the marketing/promotional program from a management perspective. Recruiting, selecting, training, organizing motivating, compensating, evaluating and controlling the sales force are treated as well as management's planning responsibilities which include designing intelligence systems, forecasting and establishing sales territories. Special consideration is given to sales management's inputs and integration with marketing management.
Prerequisite:
ECON122 AND MKTG210 OR EC122 OR ECO103 OR ECO1102 OR MKT310 OR MKT3330 OR MRKT200
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3.00 Credits
Introduces and guides implementation of strategies, processes, and activities for using customer information to enhance customer relationships for improved demand forecasting, more effective and efficient resource planning, and capital allocation. Develops skills in using data to identify customer lifetime value and total cost-to-serve, emphasizes coordination of all functional areas of the firm (marketing/sales, operations/logistics, finance, accounting, HR, etc.).
Prerequisite:
ITAN175 AND MKT310 OR ITA175 OR ITM175 OR MKT3330 OR MKTG210 OR MRKT200
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3.00 Credits
Examines the universality of the marketing discipline throughout diverse global economies. Conducts cross cultural analyses to understand cultural universals and the economic integration of regional alliances, such as the European Union. Assesses various entry strategies such as exporting, joint ventures, direct investment and turnkey operations. Highlights the corporate role of global strategic partnerships in producing a higher standard of living.
Prerequisite:
MKTG210 OR MKT310 OR MKT3330 OR MRKT200
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3.00 Credits
Develops the skills of the scientific marketing research procedure (problem definition, research design, data collection, analysis and interpretation). Applies research data collection methods and statistical analysis to product mix issues such as planning, advertising research, consumer or competitive analysis.
Prerequisite:
MKTG210 AND ECON256 OR EC256 OR MKT310 OR MKT3330 OR MRKT200 OR PSCH160 OR PSYC160
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3.00 Credits
Develops students' knowledge of the selling process to a professional and competitive level. Students improve their sales skills though several role- playing projects, a simulation and a real-world sale. Students will compete in regional, national, and international sales competitions. Team selling will also be introduced. The course is an elective course in the Marketing Degree Program. It is appropriate for students seeking to further their understanding and skill in selling and the sales process. The prerequisites are MKTG 310 and MKTG 341.
Prerequisite:
MKT310 AND MKTG341 OR MKT3330 OR MKT3370 OR MKT341 OR MKTG210 OR MRKT200
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3.00 Credits
Takes a holistic approach to marketing management by integrating theoretical marketing perspectives into system models. Course analyses apply problem solving skills to strategic and theoretical issues in marketing systems such as products, services, pricing, places, ideas, and organizations. Marketing concepts are integrated with advanced sciences such as economics, behavioral sciences, management, and mathematics.
Prerequisite:
MKTG210 AND MKTG330 OR MKT310 OR MKT330 OR MKT3330 OR MRKT200 OR MRKT300
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3.00 Credits
Explores strategies and principles for marketing products and services to industrial, commercial and governmental markets. Compares buying behavior of institutional markets to consumer markets and investigates the concept of the buying center. Develops and explicates the concepts of identifying, understanding, creating, and delivering customer value, the value chain, and the strategic implications of value networks. Emphasizes the importance of the sales force and sales force management in business markets.
Prerequisite:
MKTG210 OR MKT310 OR MKT3330 OR MRKT200
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3.00 Credits
Examines current or advanced issues in the fields or marketing and/or professional sales not normally examined in depth in other courses.
Prerequisite:
MKTG210 OR MKT310 OR MKT3330 OR MRKT200
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3.00 - 6.00 Credits
Develop skills in an experiential setting that are not available in the academic classroom. Learn to relate marketing and or sales principles and practices to an employment situation. Each one academic credit requires forty hours of supervised work. The total credits of all internship credits must not exceed nine credit hours.
Prerequisite:
MKTG210 OR MKT310 OR MKT3330 OR MRKT200
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