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Course Criteria
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3.00 Credits
Experience using research to uncover answers in successfully planning, monitoring, and evaluating communication campaigns for various clients and industries. This course is designed to provide students with hands-on experience collecting, interpreting, evaluating, and reporting research. Students will become familiar with conducting research utilizing essential research methods in analyzing data. Students will find that understanding research is necessary for disseminating information to the internal and external public.
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3.00 Credits
An examination of issues concerning access and representation in the mass media. Of central interest are the practices of the media industries and their relationships with social change coalitions concerned about media representations of cultural identity including gender, race, and class.
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3.00 Credits
Understand the verse aspects of emergent media. Students will explore economic, psychological, social, and regulatory aspects of human-computer interaction (HCI) and computer-mediated communication (CMC). Theories and empirical cases from communication, psychology, and audience behavior will be studied to explore social responses to communication technologies, uses and effects of unique technical features such as interactivity, and the broad social-psychological consequences of digital media use.
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3.00 Credits
Provides instruction in advanced journalism skills and their application to specialized areas such as political/public affairs journalism, sports journalism, and environmental journalism. Provides a flexible learning environment to allow students to pursue individual learning objectives appropriate to their career paths in addition to stated course learning objectives. This course is an elective for students majoring in Media and Journalism.
Prerequisite:
MEDJ240 OR MDJ230
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3.00 Credits
Provides instruction in the various stages of producing print publications, from concept to final design. Students learn to evaluate audiences, formulate publication mission statements, evaluate content, edit written and visual content, and design various types of print publications. Students learn to use industry-standard software to design front and inside pages. This course is an elective for students majoring in Media and Journalism.
Prerequisite:
MEDJ240 AND MEDJ340
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3.00 Credits
Presents a workshop in public relations where students receive specific instruction in the areas of theory, research, and practice of specific public relations strategies including: Crisis communications, sports public relations, international public relations, public relations for social media, and research methods in public relations. Students develop expertise in creating and managing research-driven, strategic communication campaigns within the various strategies of public relations and gain professional skills. This course is an elective for students majoring in Media and Journalism. Students may enroll in the course more than once as topics are varied by the Media and Journalism Department.
Prerequisite:
MEDJ250 OR COMM2210 OR COMM333 OR MDJ251
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3.00 Credits
Studies in-depth and analyzes public relations cases examining the role of public relations professionals in social, economic, political, and environmental contexts. Students learn how to assess the practical and ethical implications of strategic choices thus developing an effective public relations management perspective. This course is an elective for students majoring in Media and Journalism or for the Public Relations minor.
Prerequisite:
MEDJ250 OR COM2210 OR COMM333 OR MDJ251
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3.00 Credits
A special-topics course involving a rotating set of topics (to be implemented based on instructor area of expertise). The general structure of the workshop exposes students to a specific specialized discipline within the broader field of Media Production. Topics can include (but are not limited to) animation, comedy writing, narrative/cinematic production, and other similar areas of study.
Prerequisite:
MEDJ370 OR COM3304 OR COM370 OR MDJ370
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3.00 Credits
Presents advanced instruction of video editing techniques for the purposes of advanced visual storytelling with an emphasis on the creation and incorporation of motion graphics into TV production through the use of real-time motion graphics software (Adobe After Effects). The course builds, both technically and aesthetically, upon MASSCOMM 336 which focuses on digital video editing (with Adobe Premiere Pro). This course is an elective for students majoring in Media and Journalism.
Prerequisite:
MEDJ371 OR MDJ336
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3.00 Credits
A seminar program that studies ethical and social problems resulting from the pervasiveness of media and new technologies. Topics may change from semester to semester. Students may repeat seminars, subject to a change in topic and with the approvals of the instructor and department chairperson. This course is an elective for students majoring in Media and Journalism and may substitute for the Capstone requirement. The course is only open to majors. Three hours of lecture per week.
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