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Course Criteria
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3.00 Credits
Investigates letterpress printing as a form of visual communication. Students learn and practice the medium's expressive potential, create various matrixes, use varied printing techniques, and are introduced to letterpress history, type anatomy, terminology, tools, and safety issues. Studio sessions include extensive work with printmaking materials, individual instruction and group critique, demonstrations, and lecture.
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3.00 Credits
Investigates letterform as image through various modes of creation including, but not limited to, hand- or digital-drawing, painting, photography, sculpture, and projection. Focus on expression through experimentation is emphasized, along with the potential for enhanced meaning through applied context and application. Project prompts will be supplemented with lectures and discussions on historic and contemporary artists and designers using letterform as a medium of expression and communication.
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3.00 Credits
Provides focused examination of selected topics in graphic design. The course's assignments, graphic design practice and analysis of works of art with respect to their historical and cultural contexts are aimed at analyzing and understanding various graphic design practices.
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3.00 Credits
Apply design process, strategy, tools, and technologies to the methodology of brand development, use, and management. Assignments utilize foundational skills of form, symbol creation, color, and typography to create the components of successful brand identity programs. The scope of work will include, but is not limited to, strategic name development, nomenclature systems, visual imagery, and verbal language that reflect brand essence and message.
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3.00 Credits
Investigates approaches to animation as it applies to graphic design. Students develop concepts, create projects using current software applications, exercise professional practices, and employ principles of design relating to motion graphics. Emphasis is on principles of motion and timing, compositing, sound integration, effects and editing. Projects may include but are not limited to kinetic typography, logo animation, rotoscoping, sound synchronization and motion design for broadcast. Studio sessions include lectures, presentations, tutorials, group exercises, and demonstrations.
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3.00 Credits
Investigates approaches to digital image-making as it applies to Illustration. Students exercise professional practices, develop concepts, create projects using current software applications, and practice principles of design and drawing as they apply to digital illustration. Emphasis is on historical and contemporary approaches to illustration, observational drawing, expression, accuracy, and style. Projects may include scientific, technical, and editorial illustration, as well as comics and children's books. Studio sessions include lectures, presentations, tutorials, group exercises, and demonstrations.
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3.00 Credits
Apply graphic design principles and practices used within the field of advertising, including the impact of mass communication on economic, social, and political systems. Factors of persuasion, psychology, and commerce are explored through visual and verbal relationships in advertising campaigns and media. Research, critical analysis, and the creative process will be utilized. Issues of ethics, persuasion, personal responsibility, and power will be discussed and debated. Topics examined through hands-on applied research and projects.
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3.00 Credits
Expands upon the skills and knowledge combining type, image, and graphics to create content-driven professional projects. Various print media and processes are explored to include but not limited to large format printing, duplex printing, and outsource printing. Projects may include but are not limited to package design, information design, advertising/brand design, publication design, and environmental design. Ethical standards, social engagement, and contemporary design issues are examined. Fabrication and documentation are emphasized using industry standard practices.
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3.00 Credits
Examines web-based media through principles of graphic design, interactivity, and motion. Students learn HTML and CSS, develop creative visual content for social media platforms, create projects using current software, exercise professional practices, and are introduced to the history of the web. Emphasis is on design, code, principles of design, current trends in web and social media design, and publishing to the web and social media. Studio sessions include lectures, presentations, tutorials, group exercises, and demonstrations.
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3.00 Credits
Engage in study of a graphic design topic independently while working closely with a faculty member for guidance. Student proposal required.
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