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Course Criteria
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1.00 - 15.00 Credits
Interdisciplinary Internship
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3.00 Credits
Introduces design elements and principles through hands-on and digital techniques, applying current industry software applications. Assignments develop a working knowledge and understanding of the integration of form, typography, communication, and copyright standards, using the tools, techniques, and vocabulary inherent within the field. Observational skills and the ability to critically discuss, analyze, and articulate formal design aesthetics within a conceptual and historical framework are emphasized, along with creative problem-solving, communication strategies, experimentation, and personal expression.
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3.00 Credits
Explores the fundamental typographic structures within graphic design, including meaning, hierarchy, and context using grid structure, image and type relationships, and typographic history, function, and expression. Assignments develop an in-depth understanding and application of typography as a visual language -- incorporating tools, techniques, and vocabulary used within the field. Critical problem-solving skills, and the creative process, will be utilized in the conceptual and strategic development of applied projects.
Prerequisite:
GRDS200
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3.00 Credits
Examines principles of typography, logos, signs, symbols and icons. Students develop concepts, create projects focused on understanding typography and symbol foundations using current software applications, and exercise professional practices. Emphasis is on typographic hierarchy, typesetting, alignment, layout, color, research and critical thinking. Projects include but are not limited to type as image, typeface designer research, logo design, icon set design and typeface design. Studio sessions include lectures, presentations, tutorials, group exercises, and demonstrations.
Prerequisite:
GRDS200
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3.00 Credits
Examines web-based media through principles of graphic design, best-practices, and usability. Students learn HTML and CSS, develop content, create using current software, exercise professional practices, and are introduced to the history of the World Wide Web and the internet. Emphasis is on front-end user interface (UI), code, principles of design, usability testing, current trends in web design, and publishing content for the web. Studio sessions include lectures, presentations, group exercises, and demonstrations.
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3.00 Credits
Investigates letterpress printing as a form of visual communication. Students learn and practice the medium's expressive potential, create various matrixes, use varied printing techniques, and are introduced to letterpress history, type anatomy, terminology, tools, and safety issues. Studio sessions include extensive work with printmaking materials, individual instruction and group critique, demonstrations, and lecture.
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3.00 Credits
Investigates letterform as image through various modes of creation including, but not limited to, hand- or digital-drawing, painting, photography, sculpture, and projection. Focus on expression through experimentation is emphasized, along with the potential for enhanced meaning through applied context and application. Project prompts will be supplemented with lectures and discussions on historic and contemporary artists and designers using letterform as a medium of expression and communication.
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3.00 Credits
Provides focused examination of selected topics in graphic design. The course's assignments, graphic design practice and analysis of works of art with respect to their historical and cultural contexts are aimed at analyzing and understanding various graphic design practices.
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3.00 Credits
Apply design process, strategy, tools, and technologies to the methodology of brand development, use, and management. Assignments utilize foundational skills of form, symbol creation, color, and typography to create the components of successful brand identity programs. The scope of work will include, but is not limited to, strategic name development, nomenclature systems, visual imagery, and verbal language that reflect brand essence and message.
Prerequisite:
GRDS201 OR ARTS221 OR GRAP3350
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3.00 Credits
Investigates approaches to animation as it applies to graphic design. Students develop concepts, create projects using current software applications, exercise professional practices, and employ principles of design relating to motion graphics. Emphasis is on principles of motion and timing, compositing, sound integration, effects and editing. Projects may include but are not limited to kinetic typography, logo animation, rotoscoping, sound synchronization and motion design for broadcast. Studio sessions include lectures, presentations, tutorials, group exercises, and demonstrations.
Prerequisite:
GRDS200 AND GRDS202 OR GRDS201
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