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Course Criteria
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3.00 Credits
Solutions of Equations of One Variable, Interpolations and Polynomial Approximation, Numerical Integration and Differentiation, Direct Methods for Solving Linear Systems and Approximation Theory. Prerequisite:MAT255
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3.00 Credits
An advanced study of concepts of Euclidean geometry and an introduction to non-Euclidean geometry. Theorems and proofs are emphasized. Prerequisite:MAT 313.
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1.00 - 3.00 Credits
The course is designed to be a culminating experience for senior students who are preparing to teachmathematics at the junior/senior high school level. The course provides students an opportunity to reflect on the critical assignments that have been completed throughout their coursework and relate these lessons to the career of teaching. Prerequisite: Permission of Department Chair.
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3.00 Credits
To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationshipmanagement, supply chainmanagement, customer buying behavior,merchandising, space planning and layout, and store management.While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest.
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3.00 Credits
The emphasis of the course is on improving the skills of conducting marketing research.This course is designed to teach students the fundamentals of the research process including: recognizing the need for marketing research, planning for marketing research, obtaining and collecting the data, analyzing the data, and presenting the research results. This course concerns the use of marketing research as an aid tomakingmarketing decisions.Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Primary and secondary research will be performed, qualitative and quantitative methods will be utilized as well. Prerequisite: BUS 315.
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3.00 Credits
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses.
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3.00 Credits
This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, directmarketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of themarketing strategy of the organization.
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3.00 Credits
An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy,making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing,management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed.
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3.00 Credits
A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases.
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3.00 Credits
The formulation and implementation of effectivemarketingmanagement strategies to achieve the creation of a viablemarketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class.
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