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Course Criteria
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3.00 Credits
This course addresses problems of managing conflict in interpersonal, group and institutional contexts. Students learn theories of conflict and strategies for negotiation and mediation. The course takes up social and psychological factors of conflict, conflict managment styles, anger management practices, assertive behavior, attitude adjustment, and meanings of peace.
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3.00 Credits
This course provides learners with the knowledge to plan, design, implement and measure digital and hybrid events. Specific attention is paid to selecting appropriate platforms, budgeting, using new technologies, marketing to audiences, and using metrics to measure event effectiveness.
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3.00 Credits
This course provides in-depth study of how organizations manage media, consumer, government, investor, employee, and community relations. It focuses on successful program development through the knowledge and application of public relations management principles and communication techniques.
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3.00 Credits
This course teaches dynamics of communication in the creation, implementation, and criticism of advertising. Students learn to analyze communication research, message strategies, execution of advertisements, and client-media-consumer relationships from theoretical, critical and applied perspectives.
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3.00 Credits
The purpose of the course is to develop a conceptual understanding of the process of communication and crisis management for application in institutional and organizational contexts. Students explore issues of planning, development, and execution of crisis management plans including risk assessment, media relationships, image restoration, and crisis response strategies.
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3.00 Credits
An advanced seminar on issues of moral and ethical engagement in public and private spheres. Emphasis is on interpersonal, group, and mediated communication, the impact of language on human conduct, the mediation of legal and ethical norms, listening as foundational to social cohesion, and philosophical reflections on relative and universal values.
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3.00 Credits
This course focuses on the communicative aspects of persuasion and the persuasive aspects of propaganda. Students engage in advanced theoretical and critical consideration of the persuasive functions of media, especially television, through an analysis of the rhetoric of popular trials and other media events.
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3.00 Credits
The course examines theories and practices of intercultural communication competency that enable managers and leaders to maximize diversity's advantages while minimizing barriers such as prejudices and bias that can undermine the functioning of a diverse group, team or workforce.
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3.00 Credits
This course focuses on the communicative aspects of persuasion and the persuasive aspects of propaganda. Students engage in advanced theoretical and critical consideration of the persuasive functions of media, especially television, through an analysis of the rhetoric of popular trials and other media events.
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3.00 Credits
This course is concerned with the creation and implementation of communication campaigns using a mix of promotional methods including public relations, advertising, and related concepts. Goals and objectives, audience analysis, message strategies, tactics, and evaluation research are presented in an applied communication context with particular emphasis on the non-profit sector.
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