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Course Criteria
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3.00 Credits
Examines the basic principles, theories and applications of communication strategies related to advertising. Topics include historical background, planning and management, media strategies, creative development, international issues, and social and legal effects. Students will create a communication focused advertising campaign.
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3.00 Credits
Examines the communicative aspects of professional sales, specifically human communication techniques. Topics include persuasive processes, intrapersonal, interpersonal, and organizational communicative aspects in sales and promotion. Focus is on skills training for the organizational communication professional.
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3.00 Credits
Serves as the primary skill building and strategy seeking experience for the practicum and internship program within the Department of Communication. Provides the basis for career entry and growth. extensive writing, research and individual professional development sessions are involved.
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3.00 Credits
This course examines the dynamic between language, thought, communication, and the construction of personal and social realities. Topics include ecological and philosophical perspectives on language and its use in relationships within and across cultures with a emphasis on an ethic of listening and attunement.
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3.00 Credits
Examines theoretical and practical aspects of managing conflict. Topics cover principled negotiation, psychological, social causes and manifestations of conflict, and practical steps for mediation. Students develop competencies related to conflict resolution strategies.
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3.00 Credits
Examines the history and current conceptions of free speech in the United States, and challenges students to think critically about the meaning of free and responsible communication. Topics include free speech in interpersonal, organizational, mediated, intercultural and international contexts, and considering issues of ethics and appropriateness.
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3.00 Credits
Intensive study and practice of reporting and writing articles employing one or more journalistic techniques such as longform writing, immersion journalism, literary journalism, investigative reporting, data journalism, and digital storytelling. Areas of emphasis will vary with each semester.
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3.00 Credits
Expands student use of industry standard field production techniques for digital video and audio content. Topics include all aspects of production, from the most basic single person to more sophisticated multi-person productions. Students will produce a variety of professional quality content.
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3.00 Credits
Develops skills necessary to produce sport related content and provide media coverage of live sporting events. Topics include outside broadcasts, in-venue coverage and post-production of sport documentary materials. Students will work as a production team to broadcast live sports and create pre-recorded content.
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3.00 Credits
This course seeks to develop the production skills necessary to function in an entry-level public relations position. Many assignments will help students develop: 1) proficiency using the host of vehicles PR practitioners use, and 2) a portfolio. Effort will be made to create an atmosphere similar to the first job in PR. The instructor will be the first PR supervisor; the boss; editing the work; criticizing style; asking for research; forcing the student to plan, analyze, write, rewrite, prepare, repair, organize and reorganize.
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