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  • SPT 4950: Internship Sport Management

    3.00 Credits
    Pennsylvania Western University

    This course is the Sport Management student's capstone experience. Students will attain an internship site based on their unique educational needs, experience, and professional aspirations. Internship students will work directly with Sport Management professionals in one or more work settings.
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  • SPT 7000: Research Methods in Sport

    3.00 Credits
    Pennsylvania Western University

    This course is intended to introduce students to methods and design problems specific to research in sport management. It is designed to promote an understanding of the theory, tools and processes involved in designing sport management research studies. Course emphasis will be placed on differentiating between qualitative and quantitative data, data collection, data analysis, data interpretation, and sources of data specific to the sport industry.
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  • SPT 7100: Socio-Cult Aspects of Sports

    3.00 Credits
    Pennsylvania Western University

    This course will analyze the sport industry as a social institution, using critical thinking skills to solve controversies and issues related to the sport culture. Discussion will center around the social, political and economic significance of sport in society. Emphasis will also be placed on understanding the positive and negative social effects of sport and physical activity on society.
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  • SPT 7200: Sport Marketing

    3.00 Credits
    Pennsylvania Western University

    This course will compare and contrast the field of sport marketing with the practices and applications of mainstream marketing. The course will examine the application of marketing principles within the sport industry. Course emphasis will center on linking the marketing plan to an organizations mission statement and core values. Topics will include SWOT analysis, market segmentation, distribution, packaging, promotion, positioning and pricing.
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  • SPT 7300: Public Relations in Sports

    3.00 Credits
    Pennsylvania Western University

    This course explores theories of communications and public relations management necessary for successfully working with internal and external publics of a sport organization. The course will demonstrate how community relations professionals serve their organizations by meeting social needs and connecting with key publics. Topics will include employee relations, community relations, media relations, customer relations and image enhancement.
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  • SPT 7400: Legal Aspects of Sport

    3.00 Credits
    Pennsylvania Western University

    This course will examine the law as it applies to sport organizations. An in-depth analysis will be conducted on the topics of contract law, constitutional law, tort law, administrative/statutory law, antitrust law, and collective bargaining as they apply to sport organizations.
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  • SPT 7500: Sport Finance

    3.00 Credits
    Pennsylvania Western University

    This course will be an in-depth study of financial analysis processes utilized in decision making by sport managers. The focus of the course is on basic principles of macro-economic, micro economics, economic impact analysis, business structures of sport organizations, basic tools of financial management, and interpreting financial statements. Topics include principles of budgeting, practical budgeting, sources of revenue, fundraising methods, financial planning, ecommerce, public stadium/arena finance, and basic accounting principles.
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  • SPT 7600: Sport Ethics

    3.00 Credits
    Pennsylvania Western University

    This course will focus on the ethical issues impacting sport organization policy formation and practice. Students will recognize and identify moral and ethical problems related to sport in its intrinsic and extrinsic dimensions and develop a personal philosophy regarding social responsibility in the sport management setting. Topics include moral and ethical development theories, models of ethical analysis, code of professional ethics, personal and management values, and situational analysis.
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  • SPT 7700: Mgmt & Leadership in Sport

    3.00 Credits
    Pennsylvania Western University

    This course is an analysis of leadership and managerial functions, concepts and practices used to foster interpersonal and small-group relations as found in sport organizations. Further, this course is intended to prepare students for the leadership decisions and actions that are inherent in Sports Management and as well as every-day life issues. Professional and personal growth is discussed at length and principles and applications of personal leadership practices will be explored. Techniques for managing change and empowering others also are included in this course. Topics related to effective leadership are issues of communication, motivation, delegation, team building, and quality improvement. Finally, students will have the opportunity to perform a Personal Leadership Development Plan. This culminating activity is designed to strengthen the students' leadership abilities and skills.
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  • SPT 7800: Current Trends and Issues

    3.00 Credits
    Pennsylvania Western University

    This course is designed to identify, analyze, and evaluate current and future sport industry trends and issues that may affect a sport organizations ability to establish and maintain a competitive advantage.
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