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MKTG 4610: Marketing Research
3.00 Credits
Pennsylvania Western University
This course focuses on explaining and using the behavioral and statistical tools needed for designing, implementing, and reporting marketing research projects. It provides a basic foundation of a marketing research report in five phases: business case, annotated bibliography, literature review, data collection, and analysis.
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MKTG 4650: Marketing Problems
3.00 Credits
Pennsylvania Western University
This course asks students to identify a marketing related problem and a solution for a real-world business. Working with mentors and consultants students learn important business skills on problem identification, critical reasoning, and feasible solutions.
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MKTG 4680: Digital Retailing
3.00 Credits
Pennsylvania Western University
This course will explore a wide range of digital retail applications, such as retail analytics and omni-channel retail strategy, and will also contemplate how the retail environment changes with technology advancement.
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MKTG 4690: International Marketing
3.00 Credits
Pennsylvania Western University
International Marketing course prepares students as global managers by equipping them with relevant skills required internationally. Students learn to apply key concepts (social & cultural aspects, economic & political conditions, and legal & trade policies) that are critical to market products internationally via Transnational Marketing Projects.
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MKTG 4750: MKT Analysis and Planning
3.00 Credits
Pennsylvania Western University
This course provides students with the skills necessary to analyze market conditions and to formulate strategies and plans for addressing market opportunities. It covers analysis of the firm's marketing performance, market demand and competition, and market opportunities in domestic and international markets, as well as the development and implementation of the firm's marketing plan.
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MKTG 4910: Digital Marketing & Analytics
3.00 Credits
Pennsylvania Western University
Digital Marketing & Analytics course is designed to provide necessary information related to today's online dynamic marketplace and how it works. Theoretical understanding of the online/internet marketplace and necessary skills to handle its functions. Simulation will provide hands-on experience to understand digital marketing in the real world.
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MKTG 4950: Marketing Internship
1.00 - 12.00 Credits
Pennsylvania Western University
Students are placed with an organization for a practical training experience to supplement academic learning. Through coursework, students apply the theories, concepts, and techniques learned for further career readiness and success.
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MKTG 7000: Consumer Behavior
3.00 Credits
Pennsylvania Western University
Examines relevant behavioral theories underlying the consumer decision process. Emphasis is on role of external environmental and internal psychological factors influencing consumer acquisition, consumption, and disposition of goods, services, and ideas. Provides tools for making decisions involving consumer response to marketing strategies.
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MLSC 1100: Introduction to the Army
3.00 Credits
Pennsylvania Western University
This course introduces the student to the organization, traditions, and structure of the Army. It focuses on developing knowledge of the Army Profession and the individual and leadership skills required of Army officers. Students study command structure, military organizations, customs and courtesies, and leadership attributes and competencies.
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MLSC 1120: MS Foundations of Leadership
3.00 Credits
Pennsylvania Western University
This course introduces students to the skills necessary to respond to personal challenges and develops competencies that are critical to effective leadership. Students learn critical thinking, time management, goal setting, and the communications process. Students are introduced to the basics of organizational structure, teamwork, and leadership.
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