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Course Criteria
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3.00 Credits
Introduces students to fundamentals of database management, including database concepts, the database environment, and relational and non-relational database systems. Also included are designing, building, and using practical databases with fourth generation database software. Students generate user interfaces and reports.
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3.00 Credits
This course comprises an introduction to management information systems, including fundamentals and problem solving with information technologies. Students become acquainted with the computer hardware, software, telecommunications, and database support systems relevant to the field. Prerequisite: MISS 340
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3.00 Credits
This course comprises an introduction to information technology (IT) applications and management, including fundamentals and case studies. Students become acquainted with MIS in business and management and learn to approach the management of information technology from the perspective of a changing global environment. Prerequisite: MISS 442
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3.00 Credits
In this course, the student integrates the knowledge and abilities gained in other information systems courses with a comprehensive institutionrelated project. Enrollment is continuous for three terms.
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1.00 - 3.00 Credits
This course provides practical application of marketing principles and theory. The student learns to research, set promotional and marketing objectives, and implement. Prerequisites: BUSI 360 and instructor's permission
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3.00 Credits
The marketing communication function is introduced. Topics include advertising theory and measurement, communication theory, promotional strategies, public relations and publicity, consumer education, collateral materials planning, and promotional ethics. Prerequisite: BUSI 360
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3.00 Credits
This course offers comprehensive examination of the nature of markets and the factors influencing market development and change. Students study individual consumer's behavior in relation to the buying-selling process. Emphasis is placed on understanding the consumer in order to facilitate the development of an effective marketing strategy. Meets the general studies elective requirement. Prerequisite: BUSI 360
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3.00 Credits
This course is an overview and practical application of contemporary methods for gathering, analyzing, and preparing market research for use in management decision making. Research methodology includes specific topic areas as the research process, primary and secondary data, qualitative and quantitative research methods, statistical analysis, and utilization of technology. Prerequisites: BUSI 360 and PSYC 350, MATH 110 with a grade of B or better
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3.00 Credits
In this course, consideration is given to personal selling strategies and practices, including consultative selling, and negotiation, using principles of human behavior. The sales management function, including recruiting and selecting salespeople, training, compensation plans and quotas, supervising, motivating, planning, forecasting, and evaluating, is covered in detail. Prerequisite: BUSI 360 or instructor's permission
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3.00 Credits
Students learn the principles of retail marketing of products and services. The course emphasizes the unique issues and problems of store managers, merchandising executives, and service company managers. Location, sales promotion, organization, personnel, buying, inventory, control methods, product mix, pricing, and profitability are considered. Extensive quantitative techniques are employed. Prerequisites: BUSI 360, MKTG 362, and MKTG 363
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