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MKT 4093: International Marketing
3.00 Credits
Arkansas Tech University
Prerequisite: MKT 3043. Analysis of opportunities, distinctive characteristics and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets; organizational planning and control; impact of social, cultural, economic and political differences; and problems of adapting American marketing concepts and methods.
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MKT 4103: Special Topics in Marketing
3.00 Credits
Arkansas Tech University
Prerequisite: MKT 3043. In-depth exploration of selected marketing topics. The primary topic will vary from offering to offering, thus, the course may be taken more than once.
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MKT 4143: Marketing Management
3.00 Credits
Arkansas Tech University
Fall. Prerequisites: MKT 3043, MGMT 3003, and senior standing. Advanced study of decisions facing a marketing executive. Topics covered include product planning, consumer behavior, promotion, sales management, and pricing.
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MKT 4153: Marketing Research
3.00 Credits
Arkansas Tech University
Spring. Prerequisites: BUAD 2053. MKT 3043. A study of the development of the basic methodology in research design for primary and secondary data, including requirements for collection, analysis, editing, coding, and presentation of data to support marketing decisions.
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MLED 2003: Introduction to Education
3.00 Credits
Arkansas Tech University
Prerequisite: Stage I course and will be taken before admittance to the Middle Level Teacher Education Program. Introduction to philosophy of education and to the concept of education as a career with an emphasis on middle-level education. The format will include a weekly lecture and on-site field experiences in a public school setting.This course will also provide potential middle-level teachers with an overview of the social and historical aspect of the American Education System.
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MLED 3012: Research Foundations
2.00 Credits
Arkansas Tech University
Prerequisite: Admission of Stage II to the Middle Level Teacher Education Program. Presentation of the knowledge base and practice in the skills needed to locate educational research information; analyze, synthesize, and evaluate the complied materials; and write a professional research report based on the composite findings.
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MLED 3024: Psychological Foundations for the Nature and Needs of Middle Level Students
4.00 Credits
Arkansas Tech University
Prerequisite: Admission to Stage II of the Middle Level Teacher Education Program. General principles of the physical, social, emotional, intellectual, and moral development of early adolescents and the developmental implications on curriculum and instruction, learning, the learner's potentialities with attention to individual differences, the environment of effective learning, application of psychology to educational problems.
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MLED 3024 - Psychological Foundations for the Nature and Needs of Middle Level Students
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MLED 3034: Literacy Development in the Middle Grades
4.00 Credits
Arkansas Tech University
Prerequisite: Admission to Stage II of the Middle Level Teacher Program. Presentation of the knowledge base and methodology needed to guide students in the middle grades toward competency and maturity as readers and writers and practice in the teaching/learning strategies related to reading in all content area disciplines.
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MLED 3034 - Literacy Development in the Middle Grades
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MLED 3041: School to Home Communication
1.00 Credits
Arkansas Tech University
Prerequisite: Admission to Stage II of the Middle Level Teacher Education Program. Presentation of methods of communication between the home and school for the classroom teacher will be explored. The use of classroom management software for school reports, student information sheets, newsletters, electronic mail, and letters to home as well as telephone skills will be practice. Exploration of the use of community resources and evaluation as related to meeting the needs of middle level students and families.
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MLED 3062: Tests & Educational Measurements
2.00 Credits
Arkansas Tech University
Prerequisite: Admission to Stage II of the Middle Level Program. A survey of test theory with particular emphasis upon the use of assessment techniques in the middle level classroom as an educational decision-making tool.
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