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Course Criteria
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3.00 Credits
Prerequisite: MGMT 3003. A study of individual and group behavior in organizations. Topics covered include personality and individual differences, personal systems, values and ethics, perception, attribution theory, goal setting, reinforcement theory, theories of motivation and leadership, group systems, power and social influence, and organizational structure.
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3.00 Credits
Prerequisites: MGMT 2013, MGMT 3003, and MKT 3043. A study of managerial issues and strategies involved in Internetbased buying and selling activities. The course examines appropriate business models and best practices in generating revenue, market share, and profit from wholesaling and retailing activities in business-to-consumer, business-tobusiness, and consumer-to-consumer venues. Topics include initiation and management of electronic commerce operations, technological infrastructure and tools, marketing, customer relationship management, electronic payment, security, staffing, social impacts, ethics, regulation, and international markets.
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3.00 Credits
Prerequisites: COMS 1003, BUAD 2053, MGMT 3003, MGMT 4013, MKT 3043, or instructor approval. Project Management is studied from a practical perspective. In this course, students explore techniques of organizing the three main elements of project management: cost, schedule and scope, as well as how to manage the most important aspect of Project Management: PEOPLE. Students will learn to utilize software that aids in the visualization of the project management process. The emphasis of this special topic in management will be aimed toward an understanding of Project Management for future business leaders and engineers. The course will culminate with a monthlong, graded, practical exercise with industry where students will be organized into teams or as individual developers and sent to explore all aspects of a problem, conduct a project initiation workshop, and then present a project management plan to the leadership of that participating industry.
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3.00 Credits
Prerequisites: MGMT 3003, MKT 3043, or instructor approval. The course is an overview of the concepts and issues associated with contemporary leadership. It outlines the challenges, methods, and responsibilities of leading in our society. It covers what every informed citizen should know about leading in a variety of settings: the processes, styles, and pitfalls. We will address leader development, and discuss ethical issues related to leading. Guest speakers and student presentations will provide real world contemporary experiences for comparison to the text materials. Students are expected to be active participants in class. The final paper will serve as a roadmap for leadership development for each student for the next ten years.
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3.00 Credits
Prerequisite: MKT 3043. A study of the development of consumer decision making processes and the factors which influence them. Psychological, sociological, economic, cultural, and situational factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.
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3.00 Credits
Prerequisite: Permission of the Instructor, Department Head and Dean; Junior Standing; minimum 2.5 overall GPA. A supervised, practical experience providing undergraduate MGMK majors with a hands-on professional management/ marketing experience in a position relating to an area of career interest. The student will work in a local cooperating business establishment under the supervision of a member of management of that firm. A School of Business faculty member will observe and consult with the students and the management of the cooperating firm periodically during the period of the internship. Students will be required to make oral reports in the classroom, maintain an internship log, and prepare a final term paper. Note: Only three hours of internship may be used to satisfy the curriculum requirements for management or marketing electives. Additional hours may be used to satisfy the curriculum requirements for general electives.
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3.00 Credits
Prerequisite: Internship I, permission of the instructor, Department Head and Dean; Junior Standing; minimum 2.5 overall GPA. To be taken following completion of Internship I. A supervised, practical experience providing undergraduate MGMK majors with a hands-on professional management/marketing experience in a position relating to an area of career interest. The student will work in a local cooperating business establishment under the supervision of a member of management of that firm. A School of Business faculty member will observe and consult with the students and the management of the cooperating firm periodically during the period of the internship. Students will be required to make oral reports in the classroom, maintain an internship log, and prepare a final term paper. Note: Only three hours of internship may be used to satisfy the curriculum requirements for management or marketing electives. Additional hours may be used to satisfy the curriculum requirements for general electives.
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3.00 Credits
Prerequisites: MKT 3043, or instructor approval. To apply marketing concepts to sporting, cultural, historical, and charitable activities and events. To examine the performance, production, and promotional segments of the sport and event markets.
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3.00 Credits
Prerequisite: MKT 3043. The "how" and"why" of advertising: principal problemsfaced by advertisers and advertising agencies, approaches, policies, and procedures as related to successful marketing techniques.
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3.00 Credits
Prerequisite: MKT 3043. The course offers an in-depth exploration of the differences between tangible goods and services, the problems created by those differences, and the ways in which marketing managers can overcome these problems. The primary focus of the course will be on differences in consumer evaluation processes between goods and services, and specific issues that marketers have to address when dealing with services.
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