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Course Criteria
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3.00 Credits
Prerequisites: ACCT 3312, 3330, and 3341, each with C or greater. Nature, history, and social role of auditing. Fundamentals of contemporary auditing theory and practice with emphasis on collection and evaluation of audit evidence and the audit report. Introduction to operations auditing, statistical sampling, and auditing EDP systems. Three credit hours.
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3.00 Credits
Prerequisites: ACCT 3341, 4351, each with C or greater. The expansion of the auditing function, including internal auditing, operational auditing, auditing EDP systems, and statistical sampling. SEC requirements, legal and ethical responsibilities, and comprehensive review of auditing standards. Dual-listed in the UALR Graduate Catalog as ACCT 5352. Three credit hours.
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3.00 Credits
Prerequisites: at least 90 semester hours earned with a minimum overall grade point average of 3.00; B or higher grade in all upper-level accounting courses completed to include a minimum of twelve semester hours; consent of instructor and department chairperson. Practical experience in an organizational setting designed to integrate accounting theory and applications. A written report is required. Course is offered on a CR/NC basis only, with credit being equivalent to C or greater performance. Three credit hours.
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3.00 Credits
Prerequisite: course work in adult education. Examination of the research related to adult learning and development as it can be applied to the practice of adult education. Adult learning theories of the cognitivists, behaviorists, and humanists; stages and basic theories of development. Dual-listed in the UALR Graduate Catalog as ADED 5301. Three credit hours.
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3.00 Credits
Prerequisite: course work in adult education. Examination of the teaching/learning process from planning to presentation. Micro-teaching involving the integration of adult learning principles will be conducted. Duallisted in the UALR Graduate Catalog as ADED 5303. Three credit hours.
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3.00 Credits
Prerequisite: course work in adult education. An overview of the methods used to create an adult learning environment and techniques that are considered most effective. A process used for evaluating adult education materials will also be considered. Dual-listed in the UALR Graduate Catalog as ADED 5304. Three credit hours.
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3.00 Credits
Prerequisite: MKTG 3350. Fundamentals of local, national, and international advertising are covered, including social, ethical, and legal/regulatory aspects. Major members of the industry are discussed including advertisers, agencies, and the media. The advertising process is detailed, including research, strategic marketing planning, copyrighting, art direction, and media planning and selection. Three credit hours.
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3.00 Credits
Prerequisite: ADVT 3300. Fundamentals of advertising from the advertiser's perspective as an integrated element of the promotion mix are covered, including the administration of advertising campaigns, budgets, media planning, and advertising research. Three credit hours.
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3.00 Credits
Prerequisites: prior consent of instructor, marketing or advertising/public relations major or minor with a minimum 3.00 GPA. Two or three credit hours.
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3.00 Credits
Prerequisite: ADVT 3300. History and development of public relations as an influential part of the management function is discussed, including the public relations process of fact finding, opinion research, planning, communicating, and evaluating. Decision making and application of management policy as it relates to the organization's various publics is covered. Three credit hours.
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