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Course Criteria
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3.00 Credits
Prerequisite: MKTG 3350 or consent of instructor. A study of the development and use of information for marketing decision making; research methods applied to problems of market segmentation, pricing, distribution, promotional strategy, and development of marketing strategies. Three credit hours.
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3.00 Credits
Prerequisite: MKTG 3350. Introduction to the major dimensions of the international marketing environment. Study of planning for and managing international marketing operations. The focus is on strategies, procedures and structures for dealing with the particular problems and challenges arising in the international marketing process. Three credit hours.
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3.00 Credits
Prerequisites: junior standing, MKTG 3350. Examines the major differences between goods and services, as well as the problems associated with these differences. Strategic aspects of the services marketing mix are discussed with emphasis on the delivery of high quality services and the management of service employees. The course is conducted in a seminar style and makes use of the case study method. Three credit hours.
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3.00 Credits
Prerequisite: MKTG 3350. Examines the key tasks facing brand managers, including analyzing the marketing environment and developing objectives and strategies for the product or service. Involves the day-to-day responsibilities formanaging either a single product or service or a closely-related product line. Heavy emphasis on marketing mix decisions concerning pricing, product, service, promotion, and distribution strategies. Students work in brand management teams to develop a marketing plan for a product or service. Three credit hours.
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3.00 Credits
Prerequisite: MKTG 3350. Management of materials acquisition and control as it relates to the engineering, production, marketing, and finance functions of the organization. Three credit hours.
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3.00 Credits
Prerequisite: MKTG 3350. Cases and concepts of marketing products from one business to another. This course includes specific strategies and techniques for the development of product policy, pricing, promotion, and distribution of business products. Three credit hours.
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3.00 Credits
Prerequisite: FINC 3370. An introduction to the nature of real property; ownership rights and estates; descriptions; easements, fixtures, liens, sales, land contracts; mortgage law; deeds and property transfers; cooperatives and condominiums; wills and intestate succession; zoning; and recent developments. This course does not apply toward the marketing elective requirement. Three credit hours.
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3.00 Credits
Prerequisite: MKTG 2380. The study of international business transactions, with emphasis on national power to regulate trade and the world economy. Legal problems in international transactions, trade contracts, terms of trading, and letters of credit, and economic regulation and extraterritorial laws. Three credit hours.
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3.00 Credits
Prerequisites: senior standing, MKTG 3350. The application of marketing concepts and techniques to the solution of marketing problems, includes product positioning, product and product line, price, channels of distribution, advertising, and personal selling. The case study method is emphasized. Three credit hours.
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3.00 Credits
Prerequisites: senior standing, major in marketing or advertising, completion of at least nine hours of upper-level marketing or advertising courses with a grade of C or greater, cumulative GPA of 2.50, and consent of a sponsoring faculty member prior to registration. Designed to complement and extend the classroom learning experience through the application of marketing theories and concepts in a professional work environment. A written project, designed in consultation with the faculty member, and a minimum of 200 hours with a participating employer during the semester are required. The exact number of weekly work hours, activities, and responsibilities are dependent upon the nature of the work experience and must be specified in written agreements between the student, faculty member, and the Office of Cooperative Education. This course is accepted as elective credit in the marketing or advertising/public relations major. Course is offered on a credit/no credit basis only. Three credit hours.
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