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Course Criteria
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3.00 Credits
Prerequisite: junior standing. Development of the mass media from their beginnings. Emphasis on the interaction between the media and the political, economic, technological, and social factors surrounding the media. Three credit hours.
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3.00 Credits
Prerequisite: MCOM 2300 and MCOM 3390. A practical study and application of video production with an emphasis on documentaries. The class will start out making features together. Then, with newly learned skills, will proceed to make their own documentaries in groups. Three credit hours.
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3.00 Credits
Prerequisite: Junior standing. Broadcast news policies; history; governmental and other forms of regulation; social implications; influence of various publics on radio-television news coverage. Dual-listed in th e UALR Graduate Catalo g asMCOM 5357. Three credit hours.
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3.00 Credits
Prerequisite: MCOM 3320 and MCOM 2350. Planning, researching and writing the feature article for newspapers, magazines and online publications. Emphasis on humanistic reporting and providing a context for the news through thorough research and application of this research to the article. Materials submitted as assignments are subject to publication. Dual-listed in the UALR Graduate Catalog as MCOM 5359. Three credit hours.
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3.00 Credits
Prerequisites: MCOM 2320, MCOM 2350, MCOM 2365, MCOM 3366, MCOM 3367 and MCOM 3370. MCOM 3315 is strongly recommended as a prerequisite, but it is not required. Production of programs for the electronic media. Students function individually and on news teams to develop high quality on-the-air newsprograms with video streaming of appropriate student work and some use of the Web for research, as well as Webcasting, when Appropriate. Three credit hours.
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3.00 Credits
Prerequisite: Junior standing. Journalistic ethics and practices; professional conduct and responsibilities of the journalist in a free society. Dual-listed in the UALR Graduate Catalog as MCOM 5375. Three credit hours.
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3.00 Credits
Prerequisite: MCOM 2320, and MCOM 2350. MCOM 2350 may be corequisite. The journalistic function in public relations; includes the writing and processing of news and feature releases for print and electronic media and editing internal and external publications. Dual-listed in the UALR Graduate Catalog as MCOM 5380. Three credit hours.
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3.00 Credits
Prerequisites: ADVT 4310, MCOM 2330, MCOM 2320, MCOM 2350; corequisite: MCOM 3315. Study of recent public relations cases involving business, industry, institutions and government. Students will also be introduced to public relations theories as they are applied in case studies and will analyze cases in terms of the component parts. Three credit hours.
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3.00 Credits
Prerequisites: ADVT 4310, MCOM 2320, MCOM 2350, MCOM 3315, MCOM, 4380, MCOM 4381, or consent of instructor. Capstone course for the Strategic Communication sequence. A study of the planning and implementation of the public relations campaign with special emphasis on the application of public relations principles introduced in ADVT 4310. Includes student service learning project. Three credit hours.
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3.00 Credits
Prerequisite: Junior standing or consent of instructor. Advanced and specialized topics in mass communication, especially those of current interest and relevance to mass communication professionals. Possible subjects include the following: journalism, entertainment, production and design, Web and media, strategic communication, mass media etc. Classes will provide an in-depth understanding of topics chosen. Refer to the semester schedule for specific topics offered. Duallisted in the UALR Graduate Catalog as MCOM 5384. Three credit hours.
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