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MCOM 2308: Introduction to Scriptwriting
3.00 Credits
University of Arkansas at Little Rock
Prerequisite: MCOM 2300 and MCOM 2320. Required in Media Design and Production sequence. Study and practice in basic writing and scripting skills needed for the production of electronic media messages and programs. Use of the SMC computer labs. Three credit hours.
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MCOM 2320: Issues in Mass Media Writing
3.00 Credits
University of Arkansas at Little Rock
Prerequisite: RHET 1311. This course will introduce students to the general literature and issues in the convergent mass communication field, emphasizing public relations, journalism, the web, entertainment media, technology related to mass media, and the advertising that supports mass media. It will also focus on writing issues related to media. Three credit hours.
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MCOM 2330: Mass Media and Society
3.00 Credits
University of Arkansas at Little Rock
Required in all School of Mass Communication majors and some minors. Survey of relationships involving mass media, culture, and various other interconnected systems, both nationally and globally. Includes discussion of functions, freedoms, and responsibilities of mass media and effects on individuals and groups. Topics will include newspapers, magazines, radio, television, Internet, and developing media. Three credit hours.
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MCOM 2350: Beginning Reporting
3.00 Credits
University of Arkansas at Little Rock
Prerequisite: MCOM 2320. Introduction to basic news and feature writing skills. Style and story structure for print and electronic media. Laboratory instruction and practice in writing for publication. Three credit hours.
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MCOM 3310: Introduction to Web Principles and Design
3.00 Credits
University of Arkansas at Little Rock
Prerequisites: MCOM 2320, and MCOM 2350 or MCOM 2308. This course will introduce students to web design and development from the masscommunication perspective. It will serve as an introduction to the World Wide Web, and basic web design techniques. The course concentrates on history, social implications, navigation, authoring, and basic validation and submission of information across the Internet. In addition to theoretical and analytical foundations, the primary technologies employed are HTML 4.x; SHTML; Cascading Style Sheets; File Transfer Protocol; and Document Object Modeling. Three credit hours.
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MCOM 3315: Mass Media Research
3.00 Credits
University of Arkansas at Little Rock
Prerequisite: Grade of C or greater in MCOM 2320 and MCOM 2330. This course will introduce students to a survey of research methods and their application in the study of mass communication. Students will also receive practice in determining the appropriate choice of research method for a mass communication problem of their choosing. Three credit hours.
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MCOM 3320: Advanced Reporting
3.00 Credits
University of Arkansas at Little Rock
Prerequisites: MCOM 2320 and MCOM 2350. Application of principles of news writing to journalism practice; development of skills in evaluating the news, interviewing, and gathering information. Laboratory instruction and practice in objective reporting. Materials submitted as assignments are subject to dissemination through print and broadcast media and on the World Wide Web. Three credit hours.
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MCOM 3330: Photojournalism
3.00 Credits
University of Arkansas at Little Rock
Fundamentals of news and feature photography for newspaper, magazine, and the Web. Materials submitted as assignments are subject to publication. Use of the SMC computer labs. Three credit hours.
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MCOM 3345: Studio Production
3.00 Credits
University of Arkansas at Little Rock
Prerequisite: MCOM 2300. A practical study and application of video production with an emphasis on studio and multi-camera productions. Three credit hours.
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MCOM 3350: Introduction to News Editing
3.00 Credits
University of Arkansas at Little Rock
Prerequisites: MCOM 2320 and MCOM 2350. Introduction to news editing. Instruction and practice in print audio and video editing in terms of content and style. Use of computers to edit copy and images; fundamentals of design for print and online media. Three credit hours.
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