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Course Criteria
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3.00 Credits
Effects of nationality, culture, social class, family, personality, symbolism and persuasion on consumptive behavior. Qualitative methodologies such as focus groups covered. Prerequisites: BA F343 or PSY/SOC F330. Offered Fall or Spring
Prerequisite:
SOC F330 UF C- OR PSY F330 UF C- OR BA F343 UF C- AND BA F343 UF C-
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3.00 Credits
The purpose of this course is to give you an understanding of the concepts, methods and practices utilized for social media marketing (SMM) by large firms, small businesses and non-profits. You will learn to prepare, implement and measure a social media marketing campaign. Topics of interest include how consumers respond to and interact with social media, how businesses develop an effective social media campaign, how to set social media marketing goals and how to measure results. After completing this course, you will be a more sophisticated consumer as well as be able to assemble a basic social media plan for an organization. Prerequisites: BA F343; AIS F101. Offered As Demand Warrants
Prerequisite:
AIS F101 UF C- AND BA F343 UF C-
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3.00 Credits
Basic processes and tools of marketing research with emphasis on utilization of research findings as an integral part of the managerial decision-making process. Techniques of qualitative and quantitative data-gathering and analysis to solve a marketing problem. Practices appropriate to domestic or international, small or large, goods or services, and for-profit or nonprofit organizations. Prerequisites: BA F343; ECON F227; WRTG F111X; WRTG F211X, WRTG F212X, WRTG F213X or WRTG F214X; upper division B.B.A. standing; or permission of the SOM advisor. Offered Fall or Spring
Prerequisite:
BA F343 UF C- AND ECON F227 UF C- (AND CORE F1 UF T T OR CORE F1AA UF T T OR CORE F1AS UF T T (OR (ENGL F111X UF C- OR WRTG F111X UF C- OR WRTG F1X UF C- OR ENGL F1X UF C- OR EACE 60 OR S11 710 OR SATE 1340 ) (AND ENGL F211X UF C- OR WRTG F211X UF C- OR ENGL F212 UF C- OR WRTG F212X UF C- OR WRTG F213X UF C- OR ENGL F213X UF C- OR WRTG F214X UF C- OR WRTG F2X UF C- OR ENGL F2X UF C- ) ) )
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3.00 Credits
Theory and practice of wage and salary, benefits and risk management. Planning, administration, auditing, adjusting and budgeting for compensation and risk. Prerequisites: BA F307; COJO F131X or COJO F141X; WRTG F111X; WRTG F211X, WRTG F212X, WRTG F213X or WRTG F214X. Offered Fall or Spring
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1.00 - 3.00 Credits
A supervised practical work experience to enable students to apply their course work in a business environment. Admission dependent upon approved sponsorship arrangements. Prerequisites: Accumulative 3.0 GPA in ACCT and BA courses. Repeated for a maximum of six credits. Offered As Demand Warrants
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3.00 Credits
Hands-on experience in portfolio management. Students will be making investment and diversification decisions affecting the $500,000 Student Investment Fund. Prerequisites: COJO F131X or COJO F141X; BA F325; upper division BBA standing; permission of the SOM advisor or instructor.
Prerequisite:
BA F325 UF C- (AND COMM F131X UF C- OR COJO F141X UF C- OR COJO F121X UF C- OR COJO F131X UF C- OR COMM F121X UF C- OR COMM F1OX UF C- OR COMM F141X UF C- OR CORE F1 UF T T OR CORE F1AA UF T T OR CORE F1AS UF T T )
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3.00 Credits
The second course involved with the hands-on management of the $500,000 Student Investment Fund. Students will carry out the duties of officers of the fund and will be responsible for portfolio diversification and management decisions affecting the fund. Prerequisites: BA F454; upper division BBA standing; permission of the SOM advisor or instructor.
Prerequisite:
BA F454 UF C-
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3.00 Credits
Operations and special problems of the small business with emphasis on both existing firms and new ventures. Starting new businesses, buying going concerns, acquiring and operating franchises, establishing lines of credit, management, legal matters, profit planning, pricing, inventory levels, record systems, tax regulations and employee supervision. Prerequisites: ACCT F261X; ACCT F262; WRTG F111X; WRTG F211X, WRTG F212X, WRTG F213X or WRTG F214X. Offered Fall or Spring
Prerequisite:
(ACCT F261 UF C- OR ACCT F261X UF C- ) AND ACCT F262 UF C- (AND CORE F1 UF T T OR CORE F1AA UF T T OR CORE F1AS UF T T ) (OR (ENGL F111X UF C- OR WRTG F111X UF C- OR WRTG F1X UF C- OR ENGL F1X UF C- OR EACE 60 OR S11 710 OR SATE 1340 ) (AND ENGL F211X UF C- OR ENGL F212 UF C- OR ENGL F213X UF C- OR WRTG F211X UF C- OR WRTG F212X UF C- OR WRTG F213X UF C- OR WRTG F214X UF C- OR WRTG F2X UF C- OR ENGL F2X UF C- ) )
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3.00 Credits
Theory and practice of employee training programs, needs assessments, learning theories, instructional design, training techniques and evaluation, management development and career development techniques and practices. Prerequisites: BA F307. Offered Fall or Spring
Prerequisite:
BA F307 UF C-
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3.00 Credits
In this course, students will manage UAF's Real Estate Investment Trust Fund. The fund (currently valued at approximately $300,000) aims to outperform the MSCI REIT Index on a risk-adjusted basis. Students will manage all investment decisions, per the REIT Fund by-laws, with the support of their faculty advisor. Prerequisites: BA F454 and BA F455. Offered As Demand Warrants
Prerequisite:
BA F454 UF C- AND BA F455 UF C-
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