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Course Criteria
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3.00 Credits
Labor and employment law with emphasis on case analysis. Offered As Demand Warrants
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1.00 - 3.00 Credits
Introduction to hospitality industry focusing on the development and operation of small hotels, bed and breakfast accommodations, and lodge operations. May be offered in three 1 credit modules. Offered As Demand Warrants
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1.00 - 3.00 Credits
Introduction to hospitality industry focusing on the development and operation of small hotels, bed and breakfast accomodations, and lodge operations. May be offered in three 1 credit modules. Offered As Demand Warrants
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3.00 Credits
Designed to give students a real-world view of basic marketing principles and practices. Emphasizes planning strategy and application of marketing concepts in analysis of case studies. Examines nature of marketing and its environment, selecting target markets and developing a market mix: product, price, promotion and distribution.
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3.00 Credits
Public relations is image making, repairing and promoting. PR involves promotion, selling, advertising and creating public, corporate, government, church and other institutional images. Public relations professionals need skills in psychology, writing, mass media theory, image construction, persuasion and audience analysis. Introduces public relations and the role it plays in our world and society.
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3.00 Credits
Instruction in basic alphabetic storage with filing rules and cross-referencing and procedures for retrieving records manually. Includes adaptations of the alphabetic storage method including geographic, numeric and subject; storing and retrieving special records (card files, visible records, microrecords); organization and operation of records management programs and control of records systems. Offered As Demand Warrants
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3.00 Credits
Analysis of the managerial relevance of current issues in marketing as found in the professional and/or popular marketing literature. A historical perspective will be provided through classic readings from the literature. Students will be expected to read, analyze and discuss assigned readings in a seminar atmosphere with a view toward understanding the rationale of applied marketing management practices such as theory, marketing mix and ethics. The relation and role of marketing, relative to other functional areas of the firm, will be explored. Prerequisites: ABUS F260. Offered Spring
Prerequisite:
ABUS F260 UF C-
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1.00 - 3.00 Credits
Understanding of issues and challenges concerning structure and management of air, sea, rail and highway transportation systems. Emphasis on effective management of the transporting of people and goods intra-Alaska and to destinations that are served from Alaska. Offered As Demand Warrants
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1.00 - 3.00 Credits
Understanding of issues and challenges concerning structure and management of air, sea, rail and highway transportation systems. Emphasis on effective management of the transporting of people and goods intra-Alaska and to destinations that are served from Alaska. Prerequisites: ABUS F158 or permission of instructor. Offered As Demand Warrants
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1.00 - 3.00 Credits
Introduction to rural tourism planning and principles. Students examine rural tourism attractions and trends, tourism planning and policy formation, quality standards, and cultural and environmental impacts of tourism. Cross-listed with RD F268.
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