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CMM 331: Writing for Television
3.00 Credits
Spring Hill College
A practical course in the art of dramatic and documentary writing for television. Students create a story and develop a teleplay. Writing techniques and approach. Prerequisite: CMM 253 or instructor's permission.
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CMM 331 - Writing for Television
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CMM 335: Mass Communication Research
3.00 Credits
Spring Hill College
Survey of qualitative and quantitative research methods for mass media.
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CMM 335 - Mass Communication Research
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CMM 338: Advanced Photography
3.00 Credits
Spring Hill College
In this course we will explore advanced camera and printing techniques in traditional black and white and color photography and in digital imaging within the contexts of commercial and fine arts approaches. Small, medium and large formats will be employed. Prerequisite: CMM/ART 254.
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CMM 338 - Advanced Photography
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CMM 343: Newswriting and Reporting
3.00 Credits
Spring Hill College
An advanced course for students majoring in journalism, this course takes up where Introduction to Media Writing leaves off, offering in-depth instruction in such areas as court reporting, business reporting, beat reporting, and local government reporting. Prerequisite: CMM 251.
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CMM 343 - Newswriting and Reporting
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CMM 361: Media Management
3.00 Credits
Spring Hill College
The purpose of this course is to familiarize upper-level communications students with the business side of the media, including industry structure, media economics, the unique characteristics of the media product, the media market, and the context for problems and decision-making a manager in the media field is likely to face. Broadcast, print, cable, and advertising industries are included. Prerequisite: CMM 145 or permission of instructor.
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CMM 361 - Media Management
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CMM 364: Advertising Media
3.00 Credits
Spring Hill College
The study of traditional and non-traditional media as vehicles for advertising messages; includes preparation of media plans and materials, evaluation of current media issues. Prerequisite: MKT 311 or permission of instructor.
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CMM 364 - Advertising Media
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CMM 365: Writing for Integrated Communication
3.00 Credits
Spring Hill College
A comprehensive writing course designed to develop professional writing skills for integrated communication practitioners including the mechanics, form and style of public relations writing and advertising copywriting. Prerequisites: CMM 145 and 251.
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CMM 365 - Writing for Integrated Communication
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CMM 366: Creative Strategies
3.00 Credits
Spring Hill College
A comprehensive planning course covering the mechanics of developing creative strategies and materials to achieve goals, objectives, strategies and tactics for advertising and public relations. Prerequisite: CMM 251.
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CMM 366 - Creative Strategies
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CMM 370: Theory of Mass Communication
3.00 Credits
Spring Hill College
This course will examine and evaluate the major theories of mass communication through selected readings. Research skills learned in CMM 335 will be applied in critical responses to the various theories of both old and new media. Prerequisites: completion of departmental lower-division requirements for communication arts majors or instructor's permission.
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CMM 370 - Theory of Mass Communication
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CMM 371: Media History
3.00 Credits
Spring Hill College
A variable topics course devoted to an area of media history: print and broadcast journalism, broadcasting and advertising, etc. Prerequisite: CMM 145.
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CMM 371 - Media History
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