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CA 321: Advertising Media Planning
3.00 Credits
University of South Alabama
Selecting and using media to fulfill marketing objectives and strategies. Fee.
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CA 322: Creative Strategy - W
3.00 Credits
University of South Alabama
Preparation of advertising materials for print and non-print media; application of basic advertising research and media planning strategies to message development. Fee.
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CA 325: Applied Comm Workshop
3.00 Credits
University of South Alabama
A workshop stressing practical applications of the principles and theories of communication disciplines to those settings and problems in the world of work that are of special interest to the students enrolled. Fee.
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CA 330: Intercultural Communication-W
3.00 Credits
University of South Alabama
CA 330 is the study of the theory and practice of intercultural communication. This course's goal is to focus on global dialogues within critical organizational incidents. This course has three objectives: to explain the culture-based situational conflict model; to integrate theory and practice in the discussion of organizational conflict; and to provide an excellent opportunity for writing within the organizational communication content areas.
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CA 340: Video Field Production
3.00 Credits
University of South Alabama
The focus of this course is on production techniques, processes and skills. Analysis of television production as a communication process, program formats, production equipment and facilities, production and unit management and the role of the director. Fee.
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CA 343: Film History
3.00 Credits
University of South Alabama
An examination of the development of motion pictures from 1893 to the present. Films representing major periods, movements, and styles will be examined. Fee.
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CA 344: Film and TV Genres
3.00 Credits
University of South Alabama
A study of the formation and evolution of film and television genres. Selected genres will be studied in terms of their structure and cultural history. Fee.
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CA 350: Broadcast News
3.00 Credits
University of South Alabama
Course includes both writing in the broadcast media and exploring broadcast news operations. Assignments include writing broadcast news stories and evaluating broadcast news operations. Lectures cover the characteristics of broadcast news, news styles, news policy, and ethics and responsibility in broadcast news. Fee
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CA 351: Social Effects Mass Comm
3.00 Credits
University of South Alabama
Examination of the interaction between mass communication and the social institutions of American society. Current research literature in the field will be analyzed and methods of improving the system will be discussed. Fee.
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CA 352: Media Literacy Information Age
3.00 Credits
University of South Alabama
Study of how to be a good consumer of mass media messages. Topics include how media messages are affected by media production techniques, media technology, professional values and the media's political-economic structure. Fee.
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