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MKT 448: Real Estate Law
3.00 Credits
University of South Alabama
A detailed examination of the contracts, documents, and instruments used in a transaction on one or more of the real property rights, and relevant local, state, and federal laws and court cases.
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MKT 448 - Real Estate Law
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MKT 477: Export-Import Management
3.00 Credits
University of South Alabama
Study of exporting and importing strategies used by both domestic and multinational firms including a concentration in the areas of international pricing, governmental assistance, and channel selection. Emphasis is placed on the best practices and procedures of packing and documentation.
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MKT 477 - Export-Import Management
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MKT 479: Marketing Policy - W
3.00 Credits
University of South Alabama
The capstone course for marketing majors. Integration and application of marketing concepts requiring analysis of both domestic and international marketing problems.
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MKT 479 - Marketing Policy - W
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MKT 490: Special Topics -
3.00 Credits
University of South Alabama
Designed to provide senior students an opportunity to study selected topics of particular interest. (A student may count no more than three hours of Special Topics in the Concentration.) Prerequisite: Approval of Department Chair.
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MKT 490 - Special Topics -
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MKT 492: Seminar - International Bus
3.00 Credits
University of South Alabama
Examines current organizations and practices of domestic and foreign businesses in the international market; problems of trade and foreign government regulation barriers, investment opportunities and economic arrangement and developments, the role of the manager in rapidly changing economic environments.
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MKT 492 - Seminar - International Bus
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MKT 494: Directed Study in Marketing
3.00 Credits
University of South Alabama
Primarily designed to give superior students an opportunity to study selected topics of particular interest. Conferences, a bibliography, and a formal research report are required. Grades are awarded on a satisfactory/unsatisfactory basis. Prerequisites: Junior or senior standing, a cumulative GPA of 2.5 or better, and approval of the department chair following the evaluation of a written proposal.
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MKT 494 - Directed Study in Marketing
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MKT 496: Marketing Internship
3.00 Credits
University of South Alabama
The internship program is designed to give students practical experience in their field of study. Students will complete directed projects under the supervision of a faculty advisor. No more than three hours of internship may be counted toward a degree in the Mitchell College of Business. Grades are awarded on satisfactory/unsatisfactory basis. Prerequisites: Junior or senior standing, a cumulative GPA of 2.5 or better, and approval of the Department Chair.
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MKT 496 - Marketing Internship
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MKT 541: Strategic Marketing
3.00 Credits
University of South Alabama
The course focuses on the development, implementation, and evaluation of marketing in strategic and complex environments. The course deals with an in-depth analysis of concepts, theories, technologies, facts, analytical procedures, techniques, and models as applied to the marketing function. The course addresses strategic issues such as which customers to target; which needs to satisfy; what products and services to offer; what prices to set; what communications to send; what channels of distribution to use; and what partnerships to develop. Students will learn methods of measuring customer profitability and customer lifetime value; the return on the marketing investment and its impact on shareholder value; and the ethical and social implications of marketing decisions.
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MKT 541 - Strategic Marketing
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MKT 544: Global Environment of Business
3.00 Credits
University of South Alabama
The course highlights the strategic nature of the influences on every aspect of business that enables comprehension of both the bearing and magnitude of the nuances across borders. The course encourage appreciation of the role of global forces in the survival and success of business enterprises while facilitating the understanding of the basic tenets and concepts in global business and how they relate to doing business globally. It also advances the comprehension of the environmental forces, such as economic, technological, socio-cultural, natural, competive, legal-political-regulatory, that affect business decisions in the global arena while allowing students to demonstrate an understanding of the importance of specific market strategies that involve business decision making within an ethical and technological framework.
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MKT 544 - Global Environment of Business
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MKT 590: Special Topics -
3.00 Credits
University of South Alabama
Designed to provide graduate students an opportunity to study selected topics. A student may count no more than 3 hours of Special Topics in the MBA degree program. Approval of Department Chair
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MKT 590 - Special Topics -
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