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Course Criteria
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3.00 Credits
Study of the institutions involved in creating transactions necessary to satisfy the needs of households, businesses and government and international customers. Topics include marketing planning, market segmentation, societal and ethical obligations, strategies for product, promotion and channel decisions.
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3.00 Credits
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is placed on developing global marketing strategies of multinational corporations within existing trade structure and regulations. Both product and service flows between countries and regions are discussed.
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3.00 Credits
Designed to provide an overview of a new paradigm for business transactions. Focuses on electronic interactions and exchanges in both B2B and B2C arenas and the infrastructure providers as they converge for the purchase and sale of goods, services, ideas, and information over the Internet. MKT 320 may be taken concurrently with MKT 340.
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3.00 Credits
Introduction to the tools used to make intelligent decisions regarding real estate as a wealth-building asset. Topics include legal rights, valuation, financial analysis, contracts, and brokerage with practical applications. Emphasis is given to local supply and demand conditions and property location and their impact on typical consumer decisions.
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1.00 Credits
Course required for students planning to take the Alabama Real Estate License Examination. Topics include current Alabama Real Estate License Law, Administrative Rules and Regulations, Consumer Guides, State Court Cases and relevant readings in Real Estate Risk Management. Prerequisite: Completion or current enrollment in MKT 345 and consent of instructor.
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3.00 Credits
Emphasis is given to the valuation process and the analysis that leads to valid estimates of value. The cost, sales comparison, and income approaches to value are examined and illustrated within the Uniform Standards of Professional Appraisal Practice requirements. Typical valuation reports are discussed and illustrated.
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3.00 Credits
Examination of the interactive processes and transactions involved in satisfying the needs of consumers, businesses, and government. Involves the study of marketing planning, consumer research, segmentation, and implementation of marketing strategies on the Internet in order to accomplish corporate objectives.
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3.00 Credits
Examination of the fundamental concepts and technologies for Customer Relationship Management and Data Mining. Description and analysis of methodologies, techniques, and tools for building and maintaining long term customer satisfaction and loyalty.
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3.00 Credits
Study of the contributions of the behavioral sciences to the interpretation of market information. Involves the use of behavioral information which pertain to the analysis of consumers and organizational buyers in both domestic and international settings.
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3.00 Credits
This course encompasses the design and management of the supply-chain system that collectively provides for the exchange of title, physical movement, and storage activities in marketing, including the use of new technologies. This course examines the role of manufacturers and intermediaries in channel strategies including scope, methods, problems, and opportunities of total supply chain coordination.
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