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MK 480: Marketing Internship
3.00 Credits
University of North Alabama
A work related experience in a private, public, or governmental organization enhancing the applications of marketing theories and concepts. Must be a junior or senior. Prerequisite: approval of department chair.
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MK 487: Electronic Marketing
3.00 Credits
University of North Alabama
This course is designed to provide an overview of electronic commerce with an emphasis on e-retailing, consumer behavior online, Internet advertising, and online market research. Prerequisite: MK 360.
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MK 491: International Business
3.00 Credits
University of North Alabama
An advanced survey of management practices and styles in developed and developing nations along with a study of the growing opportunities and potential risks in the marketing of goods and services across international boundaries. Also listed as MG 491 but creditable only in field for which registered. Prerequisites: MG 330; MK 360. (Fall, Spring)
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MK 492: Retailing
3.00 Credits
University of North Alabama
The structure, policies and practices followed in the operation of chain stores, franchises, cooperatives, and independent retailers. Course covers store location, layout, buying, selling, pricing, merchandising, promotional strategies, and retail trends. Prerequisite: MK 360. (Fall, Spring, Summer)
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MK 494: Small Business Management
3.00 Credits
University of North Alabama
A study of those aspects of management uniquely important to small firms, and of the economic and social environment in which they function. Also listed as MG 494 but creditable only in field for which registered. Prerequisites: MG 330, 391; MK 360. (Fall Spring)
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MK 498: Marketing Management
3.00 Credits
University of North Alabama
An integrated course that provides advanced students an opportunity to apply marketing strategies to the solution of marketing problems. Uses simulations, cases, and outside projects. Open to senior business majors only. Prerequisites: MK 363, 479. (Fall, Spring)
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MK 499: Independent Study-Practicum
1.00 - 3.00 Credits
University of North Alabama
Open to senior majors on approval of the department chair. Provides for study, research, or special field experience on departmental determination, supervision, and evaluation.
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MS 111: Fundamental Concepts of Leadership
1.00 Credits
University of North Alabama
Organization of the Army, National Guard, and Army Reserve; basic marksmanship (22 caliber); traits and principles of leadership; first aid. One class period; one 1-hour laboratory period per week. (Fall)
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MS 112: Basic Leadership
1.00 Credits
University of North Alabama
Basic map reading and terrain recognition; leadership development and effective communication skills; benefits of an Army career. One class period; one 1-hour laboratory period per week. (Spring)
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MS 211: Advanced Leadership
1.00 Credits
University of North Alabama
Map reading; squad and platoon organization; selected weapons; customs and traditions of the service. One class period; one 1-hour laboratory period per week. (Fall)
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