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MK 452: Strategic Marketing Management
3.00 Credits
University of Montevallo
As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm. Prerequisites: MK 351 and junior standing.
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MK 452 - Strategic Marketing Management
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MK 453: Marketing Research
3.00 Credits
University of Montevallo
Research tools and techniques needed to gather, distill, and analyze marketing information. Prerequisites: MK 351 and junior standing.
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MK 453 - Marketing Research
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MK 455: Special Topics in Marketing
3.00 Credits
University of Montevallo
Study of selected topics in marketing. Prerequisites: MK 351, senior standing, and consent of instructor.
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MK 455 - Special Topics in Marketing
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MK 458: International Marketing
3.00 Credits
University of Montevallo
Managerial and operational problems of the multinational business. Emphasis on environmental differences that influence marketing strategy. Prerequisites: MK 351 and junior standing.
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MK 458 - International Marketing
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MK 476: Applied Research in Marketing
3.00 Credits
University of Montevallo
Faculty work with students to develop and conduct research designed to explore practical problems in marketing.
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MK 476 - Applied Research in Marketing
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MSC 300: Marine Biology
4.00 Credits
University of Montevallo
A general survey of marine plants, invertebrates and vertebrates, the communities they form, and the physical and chemical factors that influence them. Field trips to the marsh, seagrass and dune habitats, and sampling from research vessels and laboratory exercises serve to introduce students to the diversity of marine habitats and organisms. This is an introductory course and not intended to be taken by students with more than 4 semester hours of marine coursework completed. Prerequisites: BIO 105 and 106.
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MSC 300 - Marine Biology
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MSC 305: Biology and Conservation of Marine Turtles
2.00 Credits
University of Montevallo
This introductory course will provide an overview of the biology and conservation of marine turtles. Topics to be covered include identification, distribution, nesting behavior, migratory behavior, feeding ecology, population biology and genetics, developmental habitats, temperature-dependent sex determination, paleontology, and conservation of marine turtles. Students will obtain a detailed knowledge of sea turtle biology and will gain an understanding of why many sea turtle species have become endangered and how proper management has allowed some populations to recover. The course will culminate with a multi-day field trip to sea turtle nesting beaches and foraging grounds in the Southeastern U.S. Class will also visit sea turtle research and rehabilitation facilities. The field trip will provide students with the opportunity to observe loggerhead, green, and leatherback turtles in their natural habitats. Prerequisite: Introductory course in biology. Special fees apply and will be posted on the web at: http://www.disl.org.
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MSC 305 - Biology and Conservation of Marine Turtles
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MSC 315: Shark Biology
2.00 Credits
University of Montevallo
This course will provide an introduction to the biology of sharks and rays, with special emphasis on regional shark fauna and field techniques. Topics to be covered include chondrichthyan origin, systematics, sensory biology, locomotion, food consumption, osmoregulation, reproductive biology, life history, ecology, fisheries, and conservation. Lectures will be supplemented with discussions of papers from the primary literature to familiarize students with current research; in addition, longline and gillnet sampling will provide students with first-hand knowledge of field techniques and local shark identification. Prerequisite: One course in general/organismal biology (or equivalent).
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MSC 315 - Shark Biology
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MSC 320: Horseshoe Crabs
2.00 Credits
University of Montevallo
Course involves travel to Delaware Bay, home of the largest population of horseshoe crabs ( Limulus polyphemus) in the world. Students will gain and apply information on recent conflicts in horseshoe crab research and fishery management to explore political, ecological, and economic values of marine resources, options for management, conservation and outreach, conflict resolution, and applied ecology. Special fees apply and will be determined based on student enrollment in the course.
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MSC 320 - Horseshoe Crabs
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MSC 400: Marine Vertebrate Zoology
4.00 Credits
University of Montevallo
A survey of marine fishes, reptiles, and mammals, with an in-depth, comprehensive treatment of their systematics, zoogeography, and ecology. Prerequisites: BIO 105 and 106.
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MSC 400 - Marine Vertebrate Zoology
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