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MKT 317: Retail Management
3.00 Credits
Alabama A & M University
- 3 hrs. Essential principles and practices used in retail management involving environmental analysis, store location, layout, buying, pricing, and merchandising. Prerequisite: MKT 315. (Offered Fall).
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MKT 317 - Retail Management
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MKT 323: Promotion Management
3.00 Credits
Alabama A & M University
- 3 hrs. Analysis of strategic promotional decisions through integrated marketing communication activities and tools. Prerequisite: MKT 315. (Offered Spring).
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MKT 323 - Promotion Management
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MKT 324: Personal Selling
3.00 Credits
Alabama A & M University
- 3 hrs. Analysis of the principles and practices of selling, the sales process, and sales management. Prerequisite: MKT 315. (Offered Fall).
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MKT 324 - Personal Selling
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MKT 325: Product and Pricing Management
3.00 Credits
Alabama A & M University
- 3 hrs. Intensive and analytical approach to product management, price determination, and profit models. Prerequisites: MKT 315 and MTH 112. (Offered Fall).
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MKT 325 - Product and Pricing Management
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MKT 330: Principles of Electronic Commerce
3.00 Credits
Alabama A & M University
- 3 hrs. An introduction and basic overview of e-commerce, including building and maintaining the electronic store front and business interface, electronic shopping, electronic distribution, order processing, payment, and customer relationship maintenance. Prerequisite: MGT 213 or its equivalent. (Offered Spring).
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MKT 330 - Principles of Electronic Commerce
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MKT 332: Merchandising Techniques
3.00 Credits
Alabama A & M University
- 3 hrs. Analysis of the principles and practices of retail buying and selling operations. Prerequisites: MKT 315, MKT 317, ACC 203, and MTH 112. (Offered Spring).
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MKT 332 - Merchandising Techniques
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MKT 341: Business-to-Business Marketing
3.00 Credits
Alabama A & M University
- 3 hrs. Analysis of the principles and practices used in industrial markets with emphasis on the purchasing function and business-to-business relationships. Prerequisite: MKT 315. (Offered Fall).
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MKT 341 - Business-to-Business Marketing
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MKT 351: Marketing Channels
3.00 Credits
Alabama A & M University
- 3 hrs. Analysis of the principles and practices used in the management of marketing intermediaries with emphasis on physical distribution, storage, and handling of finished goods. Prerequisite: MKT 315. (Offered Fall).
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MKT 351 - Marketing Channels
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MKT 410: Marketing Research
3.00 Credits
Alabama A & M University
- 3 hrs. Principles of scientific research methods in marketing and their application to problem solving and decision-making. Prerequisites: MKT 315, MTH 112, and ECO 271. (Offered Fall).
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MKT 410 - Marketing Research
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MKT 411: Advanced Marketing Research
3.00 Credits
Alabama A & M University
- 3 hrs. A continuation of MKT 410; focuses on the implementation of the marking research proposal, measurement instrument selection/design, data collection and analysis, and preparation of the research report. Prerequisite: MKT 410. (Offered Spring).
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MKT 411 - Advanced Marketing Research
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