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Course Criteria
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3.00 Credits
Students will examine television production in the digital age - from idea to image - and how it moves through the three major phases, from preproduction to production to postproduction. Students will learn to use the necessary tools and will have an opportunity to see, hear, and practice the skills being taught in accurately simulated studio and field environments. 3 credits
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3.00 Credits
Students will gain basic knowledge and skills for creating professional photographic images. Focus will include photography theory, techniques, and history. The course also includes an introduction to the camera and Photoshop. The work of great photographers will also be discussed for a better understanding of picture composition. 3 Credits
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3.00 Credits
The average American is exposed to more than 3,000 advertisements and media messages each day but recalls only about a dozen. To write creative and memorable messages that stand out in the marketing departments of local, national, and international organizations, skill is required. This course introduces the student to effective copywriting for radio, TV, and e-based platforms. 3 credits
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3.00 Credits
This course introduces the student to broadcast, electronic and print news and examines how reporters gather and deliver news stories. It also explores the various factors that affect news reporting and presentation. Students write short and long form news stories that will be recorded and aired in newscasts on the college radio station, Black Bear 103.7 and presented in print and video form on the campus news website. Students learn how to write in news style and write various types of news stories with an emphasis on broadcast as well as online newsletters, electronic bulletin boards and the Internet. Through lectures, discussions, video and audio and guest speakers from area media, students learn about the responsibility and role of news reporters in society. 3 credits
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3.00 Credits
Video production combines essential storytelling along with the technical skills needed to make the story come alive. The fundamentals of video production will be studied including the production process, the production team, the function and elements of the camera, proper mounting, balance, and composition. An introduction to creating, editing, and producing digital video, the course will enable students to use digital video terminology and video editing including adding transitions, special effects, music, sound effects, and voice-overs, graphics and titles 3 credits
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3.00 Credits
New media production offers hands-on instruction in multimedia and emerging new media technologies effectively for different types of communication. The scope of the course will cover application areas of new media. Digital, visual, and media literacy will be improved as content generators. 3 credits
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3.00 Credits
This course in media literacy introduces both theoretical and applied constructs and techniques in order to promote critical consumption and production of media content. Media analysis techniques, media reviews, and exercises are used to enhance overall student knowledge of the topic area. 3 credits
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3.00 Credits
'This is a capstone course for the Media Production Associate of Applied Science Degree. This course offers supervised experience in video/television/new media broadcasting with emphasis in the planning, production, and editing of electronic media. Projects or outside experience in the field must be cleared by the instructor. Sixty hours of supervised outside work is the minimum, with the addition of 15 hours classroom instruction. Positions may be offered on Pennsylvania Highlands'' campus and/or in other off-campus assignments. Practicum class includes the completion of the portfolio materials. 3 credits '
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3.00 Credits
This course is an introduction to music which studies the elements of music (notation, scales, meter, rhythm, intervals) instruments of the orchestra, vocalization, and the lives and works of composers from the Middle Ages, Renaissance, Baroque, Classical, Romantic, and Contemporary eras. Use is made of recordings, concerts, and other media. 3 credits
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3.00 Credits
Popular American Music in the Twentieth Century reviews the basic elements of music, surveys the history of popular music in America from the invention of the phonograph (1877) to the current dates, and explores the use of music as a social, cultural, and political mirror and influence on the society we live in. Supplemental recordings, concerts, and other media are used as tools in the study of American Popular Music. 3 credits
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