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MAT 230: Calculus III
4.00 Credits
Pennsylvania Highlands Community College
This course is designed as the third calculus course for students pursuing degrees in mathematics, engineering, or the natural sciences. Topics include conics and polar coordinates, vectors and vector-valued functions, functions of several variables including partial derivatives and multiple integration.
Prerequisite:
MAT 220
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MKT 100: Consumer Behavior
3.00 Credits
Pennsylvania Highlands Community College
This course provides the student with an introduction to the study of the underlying behavioral processes as they affect consumer buying. Topics to be covered include understanding how consumers encounter, choose, and consume products. Marketers ethics and social responsibility will also be discussed.
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MKT 120: Marketing Research
3.00 Credits
Pennsylvania Highlands Community College
This course covers the fundamentals of the marketing research process and different types of procedures at each stage of the process including data collection, sampling, and statistical analysis.
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MKT 140: Advertising
3.00 Credits
Pennsylvania Highlands Community College
This course is an introduction to advertising. Emphasis will be placed on advertising and public relations concepts, promotional writing and visual communication, and the effective use of media. Building an advertising plan and using the plan to make decisions will also be discussed.
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MKT 200: Sales and Customer Service
3.00 Credits
Pennsylvania Highlands Community College
This course is an introduction to sales and customer service. Emphasis will be placed on the developing relationships, delivering value and delivering excellent customer service. Topics to be covered include ethics in selling, communication styles, developing product selling strategies that create value, the buying process and buyer behavior and servicing the sale and building partnerships.
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MKT 220: Digital Marketing Analytics
3.00 Credits
Pennsylvania Highlands Community College
This course is an introduction to digital marketing analytics. Emphasis will be placed on foundational analytic concepts, using analytics to make brand and customer related decisions, and anticipating crisis situations using analytics. Building a research plan and creating reports that aid in decision making will also be discussed.
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MPR 100: Introduction to Production
3.00 Credits
Pennsylvania Highlands Community College
Students learn the basics of audio and video production by means of exploring the fundamentals of production: media aesthetics, audience analysis, choice of medium, visual writing, and more. The course covers theory, terminology, and techniques. Basic technical and aesthetic skills of both radio production and television studio production are covered. Students apply these fundamentals by participating in hands-on group projects.
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MPR 130: Radio Production
3.00 Credits
Pennsylvania Highlands Community College
This course introduces the student to digital audio radio production through Adobe Audition software in the classroom and in the college Black Bear Audio Lab. The student will learn the production theories and then produce digital audio presentations for radio and electronic-based media applications, some of which will air on the college radio station Black Bear 103.7. These productions will also be used to create an audio portfolio for each student.
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MPR 160: Introduction to Photography
3.00 Credits
Pennsylvania Highlands Community College
Students will gain basic knowledge and skills for creating professional photographic images. Focus will include photography theory, techniques, and history. The course also includes an introduction to the camera and Photoshop. The work of great photographers will also be discussed for a better understanding of picture composition.
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MPR 200: Scripting for Radio / TV and eMedia
3.00 Credits
Pennsylvania Highlands Community College
The average American is exposed to more than 3,000 advertisements and media messages each day but recalls only about a dozen. To write creative and memorable messages that stand out in the marketing departments of local, national, and international organizations, skill is required. This course introduces the student to effective copywriting for radio, TV, and e-based platforms.
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