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Course Criteria
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5.00 Credits
Introduction to the field of merchandise marketing; distribution of goods and services from producer to consumer and the place of marketing in our economy. Prerequisite: BUS& 101 (formerly GBUS 101) or permission of instructor. (SCC, SFCC)
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5.00 Credits
Fundamentals of retailing including retail store operation, organization, merchandise management, sales promotion, customer relations and control. Prerequisite: BUS& 101 (formerly GBUS 101) or permission of instructor. (SCC)
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5.00 Credits
Introduction to the field of advertising: planning, directing and coordinating advertising functions as a tool of marketing. Prerequisite: SCC only: BUS& 101 (formerly GBUS 101) or permission of instructor. (SCC, SFCC)
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3.00 Credits
Introduction to the principles and techniques of sales promotion. Develop an understanding of factors and personality necessary for professional sales. (SFCC)
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1.00 Credits
Development of basic skills in preparing and presenting short, prepared and impromptu speeches. Emphasis is given to poise and improved confidence in front of the public. Grading option: Pass/fail. (SFCC)
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3.00 Credits
This course focuses on creating and maintaining positive customer relations. Efficient and effective ways to deliver quality service and products are presented. Projecting a professional image, communicating with customers and handling complaints effectively, maintaining time management, and working with culturally diverse clients are emphasized. (SCC, SFCC)
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5.00 Credits
Techniques and principles of personnel supervision and administration including employee recruitment, job analysis, affirmative action, labor relations, compensation, performance appraisal, interviewing, motivation, training and development, and employee health and safety. (SCC, SFCC)
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5.00 Credits
This course explores the information revolution in business. It focuses on the Internet and global communications, the globalization of markets, and the management of information systems. Prerequisite: CIS 110. (SCC)
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2.50 Credits
Examines project management theory and practices from a managerial perspective. Students define a project, create project objectives, determine resource requirements and create a project plan and schedule. Students will implement the concepts, tools and skills developed in this course while they successfully complete a business project. Prerequisite: Concurrent enrollment in CATT 241. (SCC)
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2.00 Credits
This course introduces students to the information and procedures required to start a consulting business. Course content includes an in-depth study of business structure, business location, necessary government forms, equipment, supply and insurance needs, budgeting and accounting requirements, pricing considerations, and marketing strategies. (SCC, SFCC)
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