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Course Criteria
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1.00 Credits
Students design and produce projects for their portfolios in this course. In addition, earlier student work is assessed and revised to bring it up to portfolio standards. Projects are assigned, assessed at mid-point and critiqued when finished. The design process and lab time for these projects are delivered in GRDSN 221 and 224. Prerequisite: GRDSN 213 or permission of instructor and concurrent enrollment in GRDSN 221, 224 or permission of instructor. (SFCC)
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4.00 Credits
Students produce final design pieces to assemble into a portfolio. The focus of the lab activities is accelerating the work pace to meet the kinds of deadlines experienced in industry. Students are assessed and graded on demonstrating self-directed learning, demonstrating effective time management and positive work ethic. Prerequisite: GRDSN 214 or permission of instructor and concurrent enrollment in GRDSN 221, 223 or permission of instructor. (SFCC)
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2.00 Credits
This course prepares students for entrance into the work force. Students address employment opportunities, self-assess projects and identify weak points in their portfolios in order to be competitive when entering the job market. In addition to assembling a portfolio, students gain practice in job interviewing, resume preparation and professional job application procedures. Prerequisite: GRDSN 215, 216, 217, 218 and concurrent enrollment in GRDSN 226, 227. (SFCC)
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1.00 Credits
Students design and produce projects for their portfolios in this course. In addition, earlier student work is assessed and revised to meet portfolio standards. Projects are assigned, assessed at midpoint and critiqued when finished. The design process and lab time for these projects are delivered in GRDSN 225 and 227. Prerequisite: GRDSN 215, 216, 217, 218 and concurrent enrollment in GRDSN 225, 227. (SFCC)
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4.00 Credits
Students produce final design pieces to assemble into a portfolio. The focus of the lab activities is accelerating the work pace to meet the kinds of deadlines experienced in industry. Students are assessed and graded on demonstrating self-directed learning, effective time management and a positive work ethic. Prerequisite: GRDSN 215, 216, 217, 218 and concurrent enrollment in GRDSN 225, 226. (SFCC)
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4.00 Credits
In this course students study the operation of the advertising agency and its art department. Students become familiar with the roles of the creative director, art director, designer, account executive, copy writer, media buyer and production artist in an agency environment. Focus is on the concept, design and production of pieces for advertising media including newspaper, magazine, outdoor, television and the process of working within the structure of the creative advertising agency team. Conceptual work relies heavily on market research to help determine the client's need, market position, comparison to competitors, media and advertising budget. Students create concepts, write headlines and copy, produce ad layouts and comprehensives, and television storyboards. Students also gain experience in art directing other creative team members such as designers, photographers and illustrators, producing their own designs, photographs and illustrations. Prerequisite: GRDSN 201, 202, 203, 204. (SFCC)
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3.00 Credits
This course familiarizes students with the principles of perspective and their practical applications. Students learn one-, two-, and three-point perspective by using the principles of geometry to develop spatial logic. Students apply learned procedure, technique and perspective theory to create illustrations that develop painting skills. Students apply perspective to produce precise product illustrations with the technical tools used by professionals. Each student creates a perspective notebook for future reference. Prerequisite: GRDSN 121, 122, 123, 124. (SFCC)
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3.00 Credits
This course is a basic introduction to interactive media. Students learn basic design and technical skills necessary to create and combine graphics, text, sound, Quicktime movies and scripting in interactive pieces for use on a CD or the Internet. Emphasis is on organization and flow of information. Prerequisite: GRDSN 122 or permission of instructor. (SFCC)
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3.00 Credits
This is an intermediate-level course on interactive media. Students build on GRDSN 235 to learn more complex design and technical skills to create and combine graphics, text, sound, Quicktime movies and scripting in interactive pieces for use on a CD or the Internet. Emphasis is on organization and flow of information. Prerequisite: GRDSN 235 or permission of instructor. (SFCC)
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3.00 Credits
This is an advanced-level course on interactive media. Students learn complex design and technical skills to create and combine graphics, text, sound, Quicktime movies and scripting in interactive pieces for use on a CD or the Internet. Emphasis is on scripting interactivity and animation. Prerequisite: GRDSN 235, 236 or permission of instructor and concurrent enrollment in GRDSN 122. (SFCC)
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