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PRLS 367: StratPubRelations&IntgMktgComm
3.00 Credits
Gonzaga University
Strategic planning principles for campaigns and program implementation, crisis planning and communications; issue management, integrated marketing, communications and case study reviews. Fall and Spring.
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PRLS 467: Public Relations Campaign
3.00 Credits
Gonzaga University
Emphasis on group work on behalf of a local client based on current theories of organizational communication. Students will engage in research elements such as focus groups and surveys, public relations tactics and strategies, and completion of a campaign plan. Students formally present comprehensive findings and proposals to the client. Fall and Spring
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PRLS 467 - Public Relations Campaign
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PRLS 487: Internship in Public Relations
3.00 Credits
Gonzaga University
Application of public relations curriculum in the controlled environment of an organizations public relations department. Requirements include verification of hours completed, an encompassing academic paper, five to seven public relations documents and portfolio development. Regular class meetings.
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PRLS 487 - Internship in Public Relations
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PRLS 489: Public Relations Capstone
3.00 Credits
Gonzaga University
Completion of a final public relations thesis. This course involves the completion of a final public relations thesis that integrates and applies prior course work and field work into a through academic research of contemporary issues in the public relations profession.
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PRLS 489 - Public Relations Capstone
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PRLS 490: Directed Study
1.00 - 4.00 Credits
Gonzaga University
Directed Study requires completion of a form, and Dept. permission and cannot be registered for via Zagweb.
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PRLS 490 - Directed Study
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PRLS 499: Comprehensive Examination
0.00 Credits
Gonzaga University
Comprehensive exams are arranged by program Directors. This course must be taken concurrently with PRLS 489.
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PRLS 499 - Comprehensive Examination
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PSYC 101: General Psychology
3.00 Credits
Gonzaga University
An overview of contemporary psychology which introduces the student to the following areas: human development, sensation perception, motivation, learning, emotion, psychological measurement, personality, biological basis of behavior, experimental psychology, intelligence, abnormal behavior, and personality. Format consists of lectures and discussions. Fall and Spring; Summer on sufficient demand.
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PSYC 101 - General Psychology
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PSYC 207: Research Methods in Psychology
3.00 Credits
Gonzaga University
An introduction to research methods in psychology with particular focus on the experimental method. Primary emphasis is on the application of the methods learned in class to actual psychological research problems. Fall and Spring. Majors must earn a grade of B- or better (course may be repeated).
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PSYC 207 - Research Methods in Psychology
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PSYC 207L: Research Methods in Psyc Lab
1.00 Credits
Gonzaga University
To be taken concurrently with PSYC 207, the lab will provide the student with practical, hands-on experience in conducting and writing-up research projects in psychology. Majors must earn a grade of B- or better (course may be repeated). Fall and Spring.
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PSYC 207L - Research Methods in Psyc Lab
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PSYC 280: Nurturing Reverence for Life
3.00 Credits
Gonzaga University
This course is aimed at non-psychology majors, participating in the Zambia program. Through readings and direct field observation, students will be introduced to the behavior of chimpanzees, in the tradition of comparative psychology. Students will also expand their world-view through cultural immersion activities by working with local and visiting school children and at a nearby Women's Center.
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PSYC 280 - Nurturing Reverence for Life
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