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MBUS 687: Integrated Mktg Communications
2.00 Credits
Gonzaga University
This course provides students with an opportunity to learn and apply fundamental persuasive communication theories and strategies. Specific topics integrated in the course include advertising, personal selling, social media, and sales promotions.
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MBUS 688: Creativity and Intuition
1.00 Credits
Gonzaga University
This course examines the qualitative aspects of decision-making. It looks at the soft side of decision-making. Topics include: (1) the general decision process, (2) whole brain decision-making, (3) creativity, (4) the use of intuition and affect in decision-making, (5) the rightness of decisions, and so forth. Current articles on decision-making and thinking are read and techniques to enhance creativity presented. A contrast is presented between the affective right-brain aspects and the cognitive left-brain aspects of decision-making.
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MBUS 689: Culture & Global Markets
1.00 Credits
Gonzaga University
This course concentrates on the dimensions of culture and on the mechanisms of cultural influence in international business. We will discuss the recent research findings documenting the influence of culture on consumer behavior and on managerial decisions. We will specifically focus on practical implications of these research findings.
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MBUS 690: Directed Study
1.00 - 3.00 Credits
Gonzaga University
Guidelines are available in the Graduate School of Business office. Requirements must be met before registration. Summer
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MBUS 690H: Special Topics in Healthcare
1.00 Credits
Gonzaga University
These seminars cover topics of importance to healthcare professionals. This course may be repeated for credit with a change in subject matter.
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MBUS 690H - Special Topics in Healthcare
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MBUS 694: Team Building Intensive
2.00 Credits
Gonzaga University
This intensive, 2-credit course combines the highly interactive, challenge activities and in-class and outside assignments. Summer
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MBUS 695: Small Business Consulting
1.00 - 3.00 Credits
Gonzaga University
Practicum in providing management assistance to small business and nonprofit organizations in marketing, management, finance, accounting, information systems, operations, and related business areas. Student teams will meet with clients and develop a proposal outlining specific objectives and expected outcomes to be achieved. A final written report will be presented to the client outlining their analyses and recommendations along with implementation strategies. The course will also examine the management of the consulting process, and the role of the consultant as an agent for organization change.
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MBUS 696: New Venture Lab
1.00 - 3.00 Credits
Gonzaga University
The New Venture Lab (NVL) Internship provides graduate students with a venue to apply the skills they have developed during their educational endeavors by allowing them to collaborate with local entrepreneurs on a variety of consulting projects. Students can choose to do the internship for 1 to 3 credits; each credit requires 60 hours of work. The NVL is an unpaid internship. As with any internship, students must complete an application and interview process in order to be considered for the NVL internship program.
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MBUS 697: Internship
0.00 - 3.00 Credits
Gonzaga University
Relevant work experience is required that is commensurate with a students professional interests. Guidelines and criteria are available from the School of Business Administration Internship Director.
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MBUS 698: Research Project
1.00 - 3.00 Credits
Gonzaga University
Research guidelines are available in the School of Business Administration office. Research Project requires completion of a form, and Dept. permission and cannot be registered for via Voice Response Phone System.
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