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Course Criteria
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3.00 Credits
Presents a fundamental, skills-based approach to selling and relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services and industrial selling. Lecture 3 hours per week.
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3.00 Credits
Presents the development of the marketing mix for a small business. Includes areas such as product development, pricing, promotion, salesmanship, customer relations, and consumer behavior. Lecture 3 hours per week.
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3.00 Credits
Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion and publicity as a coordinated effort to increase store traffic. Lecture 3 hours per week.
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3.00 Credits
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media. Lecture 3 hours per week.
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3.00 Credits
Examines the role of customer service in achieving a firm's long-term goals; discuses the basic principles of effective customer service; explores the tasks and responsibilities of a customer service manager. Includes such topics as purpose of customer service; establishment of customer service goals and policies; recruitment, selection and training of customer service employees motivation techniques; empowering employees for better decision making; and evaluation of customer service employees and program. Lecture 3 hours per week.
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3.00 Credits
Examines the various influences affecting consumer buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying. Lecture 3 hours per week.
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3.00 Credits
Presents the process of marketing and management and applies it to the marketing of products within the global marketplace. Introduces the student to activities involving the gathering and analyzing of information in the development and implementation of an international marketing plan. Lecture 3 hours per week.
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3.00 Credits
Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies. Lecture 3 hours per week.
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2.00 - 3.00 Credits
Covers the first year of general military science: organization of the Army and ROTC, U.S. Army and national security, individual weapons, marksmanship, and leadership laboratory. Courses offered only in cooperation with four-year colleges authorized to offer Army ROTC programs. Lecture 2 hours per week.
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3.00 Credits
Provides an in-depth assessment of the broad principles, concepts and elements of sea power with historical and modern applications to the United States and other world powers. Lecture 3 hours per week.
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