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Course Criteria
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3.00 Credits
Examines the various influences affecting consumers, buying behavior before, during and after product purchase, including societal, cultural, environmental, group and economic determinants. Lecture 3 hours per week.
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3.00 Credits
Examines the role of multinational firms, as well as the environment in which they operate. Covers such functions as exchange rates, government foreign trade policy, and socialcultural factors. Compares international and domestic marketing strategies. Lecture 3 hours per week.
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3.00 Credits
Studies the culture and demographics of the Internet, online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computermediated environments. Presents case histories of successful Web applications. Lecture 3 hours per week.
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3.00 Credits
Serves as a capstone course for marketing majors. Provides an integrated perspective of current issues and practices in marketing. Explores contemporary issues and practices in a highly participatory classroom environment. Lecture 3 hours per week.
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1.00 - 5.00 Credits
Designed to bridge the gap between a weak mathematical foundation and the knowledge necessary for the study of mathematics courses in technical, professional, and transfer programs.Topics may include arithmetic, algebra, geometry, and trigonometry. Credits not applicable toward graduation.Variable hours per week.
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3.00 Credits
Presents algebra through exponential and logarithmic functions, trigonometry, vectors, analytic geometry, and complex numbers. Prerequisites: a placement recommendation for MTH 115 and Algebra I and Geometry, or Algebra I and Algebra II, or equivalent. Lecture 3 hours per week.
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3.00 Credits
Covers concepts of numbers, fundamental operations with numbers, formulas and equations, graphical analysis, binary numbers, Boolean and matrix algebra, linear programming, and elementary concepts of statistics. Prerequisites: a placement recommendation for MTH 121 and one unit of high school mathematics or equivalent. (Intended for occupational/technical programs.) Lecture 3 hours per week.
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3.00 Credits
Provides instruction, review, and drill in percentages, cash and trade discounts, mark-up, payroll, sales, property and other taxes, simple and compound interest, bank discounts, loans, investments, and annuities. Prerequisites: a placement recommendation for MTH 141 and one unit of high school mathematics or equivalent. Lecture 3 hours per week.
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3.00 Credits
Presents topics in sets, logic, numeration systems, geometric systems, and elementary computer concepts. Prerequisites: a placement recommendation for MTH 151 and Algebra I, Algebra II and Geometry or equivalent. Lecture 3 hours per week. T
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3.00 Credits
Presents topics in functions, combinatorics, probability, statistics and algebraic systems. Prerequisites: a placement recommendation for MTH 152 and Algebra I, Algebra II and Geometry or equivalent. Lecture 3 hours per week. T
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