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COMM 251: Intercultural Communication
3.00 Credits
Lynchburg College
Prerequisite: COMM 101, 112, or 114. Students develop the knowledge and intercultural thinking approach necessary for today's global society. Emphasis is on conceptual tools needed to understand culture, communication theory, how culture influences communication, and the process of communication between people from different cultures including the rules and norms relating to verbal and nonverbal language. Values and communication systems of the U.S. are compared and contrasted with those of other countries and world religions. Diversity and identity within the U.S. is explored.
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COMM 260: Introduction to Public Relations
3.00 Credits
Lynchburg College
Prerequisite: COMM 201 or permission of instructor. This course focuses on principles and practice in the major forms of writing used in public relations: news releases; broadcast publicity and public service announcements; planning and publicity for special events; feature stories; in-house publications; and institutional advertising. Learning activities include case studies of public relations problems and projects for College and community groups.
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COMM 301: Rhetorical Criticism
3.00 Credits
Lynchburg College
Prerequisite: COMM 228 or 251. This course analyzes various forms of public address including speeches, advertising, political communication, business communication, and ceremonial address according to classical and contemporary methodologies. Emphasis is placed on developing analytical and critical thinking skills.
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COMM 303: Research Methods in Communication
3.00 Credits
Lynchburg College
Prerequisites: COMM 112, 171. This introduction to communication research methodologies emphasizes the areas of documentation and writing as well as information retrieval, organization, and management.
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COMM 304: Digital Editing And Motion Graphics
3.00 Credits
Lynchburg College
Prerequisite: COMM 204 or permission of the instructor. This course introduces students to the technology of digital video manipulation and motion graphics. While learning basic image layering and control, students will engage in critical analysis of professional work.
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COMM 316: American Public Address
3.00 Credits
Lynchburg College
Prerequisite: COMM 101, 112, or 114. This course introduces the rich diversity of American oratory, past and present, emphasizing the historical and critical study of principal speakers and speeches and of their relationship to American political, social, and intellectual life.
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COMM 316 - American Public Address
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COMM 322: Advanced Reporting And Writing
3.00 Credits
Lynchburg College
Prerequisite: COMM 202 or permission of instructor. This course provides rigorous in-depth instruction and critiques of students' news and feature assignments for campus publication with emphasis on public affairs. Writing uses different reporting methodologies: interviewing, official records research, direct and participant observation, and survey research.
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COMM 341: Professional And Organizational Communication
3.00 Credits
Lynchburg College
Prerequisite: COMM 101, 112, or 114. This course introduces organizational theories and communication networks as they function in today's human organizations. Emphasis is on internal communication of the organization within itself and also on the abilities one needs in that environment, such as interviewing, group discussion techniques and decision-making, and public presentation in a business setting.
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COMM 350: Political Communication
3.00 Credits
Lynchburg College
Prerequisite: COMM 101, 112, or 114. This course focuses on the theory, research, and practice of political communication. Students are involved in understanding the theories regarding political and campaign rhetoric including local levels of political rhetoric, state levels of political rhetoric and presidential rhetoric. Students locate and discuss candidate and office holder strategies through commercials, speeches, debates, print materials, and appearances on television. Students serve as mock communication advisors to candidates and office holders and make recommendations on matters involving rhetorical style and content.
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COMM 362: Crisis Communication
3.00 Credits
Lynchburg College
Prerequisite: COMM 171, 260, or permission of the instructor. This course offers students the opportunity to study crisis communication theory applied to a variety of contexts including the significance of crisis communication in businesses, politics, entertainment, and social advocacy. Course content includes the components of crisis communication, forming a crisis management team, communication responses to crisis, effectively employing crisis communication strategies and structuring organizational crisis communication.
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