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Course Criteria
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4.00 Credits
Introduces students to the concept of creative non-fiction to produce long, in-depth pieces that require traditional research, interviews, and/or participant observation. Offered in odd-numbered Fall semesters only. Prerequisite: COMM 310 or consent of instructor
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4.00 Credits
Emphasizes the aesthetic and technical skills necessary to produce multimedia images. This course explores multimedia image creation within a variety of formats including digital photography, video, and animation. The course emphasizes the artistic tradition within multimedia imaging, but projects will be applicable to fields ranging from advertising to game design.
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4.00 Credits
This course explores the emerging conventions of website development from a communication, design and content strategy perspective. Students will create a complete, original website using a content management system (CMS) such as WordPress. Through the development of this website, students will plan, create, and implement web design best practices and digital content development. Students can expect to learn some or all of the following website development principles, practices, and theories: web hosting and domain name establishment; usability; accessibility; user experience design; digital content strategy; website analytics; search engine optimization; visual asset management; intellectual property for the web; and basic coding in HTML and CSS.
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4.00 Credits
Presents methods of establishing and maintaining two-way communication between an institution and its publics. The course focuses on publicity and placement with the media, program planning and management, lobbying, administration, and public affairs. It also covers writing and editing, small-group communication, research procedures, and legal-ethical considerations.
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4.00 Credits
Explores the history, social impact, and mechanics of advertising. In addition to analyzing advertising as a medium of expression, the course focuses on the copywriting and designing of both print and multimedia advertising. (4)
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4.00 Credits
Introduces students to theories, strategies, and methods of persuasion in various communication situations. Students examine theories, including critical theories, from ancient to contemporary eras and analyze messaging. Emphasis is on developing skills in persuasion and critical thinking. Offered odd-numbered Spring semesters only. Prerequisite: COMM 211.
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4.00 Credits
Covers the basics of video production and editing. Topics include storyboarding, camera operation, sound, lighting and editing, as well as a wide variety of film and video genres including narrative, documentary and experimental.
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4.00 Credits
Provides a broad survey of communication-based perspectives on organizational topics such as interviewing, rationality, decision-making, culture, identity, leadership, networks, power, ethics, and conflict. Designed as a first course in the area of organizational communication, this course explores the nature of organizational communication in business environments. Special attention is given to personal communication skills, which are critically examined through a variety of discussions and group exercises. Prerequisite: COMM 250
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4.00 Credits
This course explores and challenges how issues and individuals, groups, and populations are presented in the media. Students will analyze the portrayals of race, ethnicity, gender (including gender identity), sexual orientation, age, ability and socioeconomic class in entertainment and news media. Offered odd-numbered Spring semesters only. (WCore: DE)
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4.00 Credits
Focuses on the significance of culture in everyday life and how culture interrelates with and influences communication processes. Students will explore the ways in which attitudes, beliefs, values, and behaviors affect communication among people of different cultural backgrounds. This course will address topics that challenge intercultural interactions, ranging from issues of privilege and power in society and representation of cultures and identities in popular media to the relationship between language, power, and culture. Offered even-numbered Spring semesters only.
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