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BBA PRJ1.F: CEO for a Day
2.00 Credits
Westminster College (Salt Lake City)
Student learners will explore why good strategic management leads to good business performance, understanding the basic concepts and tools of strategic analysis. Competencies Evaluated: #NAME? stakeholders. #NAME? management in the context of organizational mission, vission, values and goals.
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BBA PRJ2.1: Consumer Profile
2.00 Credits
Westminster College (Salt Lake City)
Student learners will develop consumer profiles for a company and assess the environmental factors in the market that can influence consumer behaviors. Competencies Evaluated: #NAME? and wants to access market opportunities and create value propositions. #NAME? consumer behaviors in different market situations.
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BBA PRJ2.1 - Consumer Profile
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BBA PRJ2.2: Product and Price
2.00 Credits
Westminster College (Salt Lake City)
Student learners will examine a company's product mix and develop strategic pricing tactics. Competencies Evaluated: - Analyze a company's product mix and make strategic recommendations. #NAME? choices.
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BBA PRJ2.2 - Product and Price
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BBA PRJ2.3: Market Research
2.00 Credits
Westminster College (Salt Lake City)
Student learners will conduct a small research project to assess consumer brand perceptions and understand implications of the results. Competencies Evaluated: #NAME? relevance, implications, and magnitude. #NAME? context and support for problem-solving and decision-making.
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BBA PRJ2.3 - Market Research
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BBA PRJ2.4: Targeting and Segmentation
2.00 Credits
Westminster College (Salt Lake City)
Student learners will discuss how markets can be segmented and positioned to fulfill unmet consumer needs. Competencies Evaluated: #NAME? segments. #NAME? particular segment or target.
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BBA PRJ2.4 - Targeting and Segmentation
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BBA PRJ2.5: Tactical Execution
2.00 Credits
Westminster College (Salt Lake City)
Student learners will create a timeline for a new product launch and deliver a professional presentation and a press relase for the new product. Competencies Evaluated: #NAME? implemented to achieve goals. #NAME? firm has achieved its purpose.
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BBA PRJ2.5 - Tactical Execution
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BBA PRJ2.F: Global Consciousness
2.00 Credits
Westminster College (Salt Lake City)
Student learners will examine how external forces can result in strategic opportunities or threats to the company when moving to international markets. Competencies Evaluated: #NAME? determine overall relevance and impact to the firm's operations. - Identify the relvant global "sphere" for the firm, based on where up-and down-stream members of the value chain are located, where final consumers are located, or where corporate assets are located.
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BBA PRJ2.F - Global Consciousness
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BBA PRJ3.1: Organizational Performance
2.00 Credits
Westminster College (Salt Lake City)
Student learners will develop a balanced scorecard for an organization that provides a linkage between the vision and mission of the organization and the development of key metrics that determine a value proposition for key organization stakeholders, including: shareholders, customers, employees and strategic partners. Competencies Evaluated: #NAME? organizational vision and mission. #NAME? performance metrics, industry standards and/or organizational goals.
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BBA PRJ3.1 - Organizational Performance
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BBA PRJ3.2: Systems Analysis and Design
2.00 Credits
Westminster College (Salt Lake City)
Student learners will understand the key elements of information systems and apply decision-making to evaluate how the systems development life cycle can be used to develop solutions to organizational business problems and opportunities. Competencies Evaluated: - Differentiate among different components, applications and uses of information systems in an organization. #NAME? organizational problems or opportunities.
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BBA PRJ3.2 - Systems Analysis and Design
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BBA PRJ3.3: Preparing a Feasibility Study
2.00 Credits
Westminster College (Salt Lake City)
Student learners will use appropriate analytical tools to evaluate an organizational opportunity and formulate an information or business systems solution by completing a feasibility analysis that leads to a recommendation. Competencies Evaluated: #NAME? (quantitative and qualitative) to evaluate problems and recommend solutions. #NAME? formulate an information or business systems solution.
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BBA PRJ3.3 - Preparing a Feasibility Study
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