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MSC 603.6: Strategic Reflection
1.00 Credits
Westminster College (Salt Lake City)
Learners use reflective methods to evaluate their personal leadership style and practices and to develop a plan for improving performance.
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MSC 603.6 - Strategic Reflection
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MSC 603.R: Project 3: Residency
0.00 Credits
Westminster College (Salt Lake City)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
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MSC 603.R - Project 3: Residency
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MSC 603.T: Project 3: Team Project
1.00 Credits
Westminster College (Salt Lake City)
Learners collaboratively work as part of a team to analyze an organization for a client.
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MSC 603.T - Project 3: Team Project
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MSC 604.1: Communication Effectiveness
1.00 Credits
Westminster College (Salt Lake City)
Learner analyzes three different integrated marketing communications (IMC) plans to evaluate standard conventions and persuasive strategies.
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MSC 604.1 - Communication Effectiveness
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MSC 604.2: Situational Analysis
1.00 Credits
Westminster College (Salt Lake City)
Learner identifies a company, product, or service from which an IMC plan can be developed. Once identified, learner performs extensive analysis to determine conditions that may affect the marketing of the selected product or service.
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MSC 604.2 - Situational Analysis
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MSC 604.3: Target Market Analysis
1.00 Credits
Westminster College (Salt Lake City)
Learner analyzes current and potential customers to identify key characteristics and preferences (demographics, psychographics, and behavioristics). From this analysis, the learner segments the market into specific consumer groups.
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MSC 604.3 - Target Market Analysis
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MSC 604.4: Strategies and Tactics
1.00 Credits
Westminster College (Salt Lake City)
Learner develops objectives, strategies, and tactics that can be used to market the selected product.
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MSC 604.4 - Strategies and Tactics
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MSC 604.5: Collateral Materials
1.00 Credits
Westminster College (Salt Lake City)
Learner creates collateral materials that can be used in the execution of the communications marketing plans such as brochures, videos, and websites.
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MSC 604.5 - Collateral Materials
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MSC 604.6: Evaluation Plan
1.00 Credits
Westminster College (Salt Lake City)
Learner creates evaluation methodologies and develops instruments to measure the effectiveness of marketing communications strategies and tactic.
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MSC 604.6 - Evaluation Plan
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MSC 604.7: Complete IMC Plan
1.00 Credits
Westminster College (Salt Lake City)
Learner develops a complete IMC plan and presents it to a client.
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MSC 604.7 - Complete IMC Plan
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