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Course Criteria
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1.00 Credits
In this course, you will learn the principles of content marketing strategy. Topics covered will include (1) methods to identify marketing objectives, (2) techniques to help you analyze your audience, and (3) creative ways to develop content that will engage your audience. As part of the course, you will work with text, photographs, videos, and other multimedia formats to tell the "story" of your brand as a means of achieving marketing objectives.
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1.00 Credits
In this course, you will learn the best practices to optimize your website and social media to generate the greatest number of viewers. You will learn, for example, how to write content so that it will likely appear higher in the rankings of search engines and tag media to maximize exposure for your organization. You will even learn the basics of how to track interest and activity on your website through analytics. As part of the course, you will work with a pre-existing website in a case-study format to learn the tools and techniques of SEO.
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1.00 Credits
Provides insights, strategies, and tactics to help communicators counsel CEOs and other senior executives, decision-makers at potential client firms, or peers serving on teams. Topics include methods of influence and persuasion, the use of research and evidence-based decision-making, the diffusion of innovations and ways that ideas spread, change management, management of communications in different budget environments, and insights into the minds and training of C-suite executives and their attitudes toward communications.
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3.00 Credits
Serves as the culmination of the MPC program and includes the development of a portfolio of professional work. The field project can be a client-based project or an approved internship. Prerequisites: Successful completion of 28 hours of course work, including MPC 664
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0.00 Credits
Allows students to continue work on their field projects for two additional semesters following the semester of registration in MPC 690.
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3.00 Credits
The practicum experience is meant to give students direct, hands-on experience comparable to a career position suitable for someone with an advanced public health degree. This will not only supplement the student?s coursework and enrich their academic experience, but also prepare the student for employment after completion of their degree. A minimum of 90 contact hours is required for the three credit hours.
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3.00 Credits
This course will introduce and analyze the ten essential services of public health. The essential services include monitoring the health status of a community, diagnosing and investigating health problems and hazards, health education, community partnerships and bridge-building, health planning and policy, health and safety regulations and laws, health services particularly for the underserved, workforce training and regulation, health services evaluation, and health research. Students will also become familiar with the eight core competencies of public health practice through application and case studies. The course will be a combination of seminar, lecture and discussion. A final project will be required as well as a written paper and oral presentation.
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3.00 Credits
The focus of this course is to study the relationship between cultural, social and behavioral factors and its role in both individual and population health. A general overview of social and behavioral sciences relevant to public health will be discussed. Emphasis will be placed on the complex interactions between health at the level of individuals and groups and how they are affected by cultural and social determinants. Extensive readings and case studies will reinforce the concepts introduced in class. The course will be a mix of in-class discussion and lectures.
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3.00 Credits
This course is an overview of environmental factors; including physical, biological and chemical factors; and their impact on health at a population-level. Theories and concepts in environmental health will be introduced and reinforced with real-life case studies, particularly those from the state of Utah. Students will be required to participate in discussions and write and present a project paper during the course.
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3.00 Credits
This course is the first of two courses that will focus on quantitative methods for public health. The course will be an overview of the epidemiologic and biostatistical tools necessary to understand the complex interactions between health outcomes and human populations. Upon completion of the course, students will be able to apply these tools to public health practice, critical evaluation of health research, analysis of data, and proper application of epidemiology and biostatistics in conducting health research. Concepts will be reinforced with historical and contemporary examples and case studies. Commercially available statistical packages will be used for data analysis. The course will be a combination of lecture and discussion. Although this course is the first of two, it can be taken without the second course for a more elementary overview of quantitative methods for public health.
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