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MPC 682B: Instrctnl Desgn for Multimed.
1.00 Credits
Westminster College (Salt Lake City)
This course exposes students to a variety of instructional design theories and techniques. Specifically, we will examine how instructional systems design can be applied to multimedia-based learning environments. Class projects will include design documents and interactive learning products.
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MPC 682B - Instrctnl Desgn for Multimed.
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MPC 682C: Digital Med./Internet for Comm
1.00 Credits
Westminster College (Salt Lake City)
In this class students will explore emerging social media technologies as applied to strategic communication and public relations practices. Students will learn how to use and create content for these online tools. Social media, blogs, user-based content, viral videos, social bookmarking, and other cutting-edge ideas and mediums within the online world will be explored.
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MPC 682C - Digital Med./Internet for Comm
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MPC 682D: Writing Content for Soc Media
1.00 Credits
Westminster College (Salt Lake City)
Provides students with instruction on the fundamentals of developing written content for a company's social-media channels. It covers social-media strategy, writing styles, editorial calendars, and metrics for blogs, microblogs, and popular social networking platforms.
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MPC 682D - Writing Content for Soc Media
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MPC 682E: Indesign Basics
1.00 Credits
Westminster College (Salt Lake City)
In this course you'll learn the basics of designing and publishing professional-looking documents and publications using InDesign. Projects might include ads, brochures, letterhead stationery, or others.
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MPC 682E - Indesign Basics
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MPC 683: Spec Topics: Strategic Commun.
1.00 Credits
Westminster College (Salt Lake City)
A changing topics course.
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MPC 683 - Spec Topics: Strategic Commun.
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MPC 683A: Non-Profit & Govt Public Relat
1.00 Credits
Westminster College (Salt Lake City)
This class will teach students how non-profit and government organizations with limited budgets can benefit from a robust public relations program. Students will gain a basic understanding of how to approach the successful execution of public relations tactics in a non-profit or government setting and how to use public relations tactics to help such organizations achieve broader institutional goals.
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MPC 683A - Non-Profit & Govt Public Relat
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MPC 683B: Communicating Brand Strategy
3.00 Credits
Westminster College (Salt Lake City)
Provides an appreciation of the several discrete but interrelated processes involved in implementing a corporate-identity program. Working collaboratively with an MBA class, students will assess the corporate-identity needs of an actual client. Once a strategy has been established, students will create logos, style guidelines, website recommendations, public relation strategies, and social-media and integrated marketing campaigns.
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MPC 683B - Communicating Brand Strategy
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MPC 683C: Social Media Marketing
1.00 Credits
Westminster College (Salt Lake City)
Provides students with the fundamentals of using social media in marketing. It will cover strategies for creating campaigns, measuring performance, gathering and engaging fans/followers, and creating media content for social media and blogs.
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MPC 683C - Social Media Marketing
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MPC 683D: E-Training Concepts & Apps
3.00 Credits
Westminster College (Salt Lake City)
This course will examine training techniques adapted for e-learning environments (internet-based). Students will create training modules for use in a classroom or professional setting. Students will learn fundamental concepts for e-learning, explore e-learning resources, design frameworks for their own e-training projects, and then implement their projects using Camtasia and Adobe Captivate.
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MPC 683D - E-Training Concepts & Apps
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MPC 683E: Conducting a Comm Audit
1.00 Credits
Westminster College (Salt Lake City)
Focuses on the organizational analysis/communication audit phase of strategic communications research and planning. Students will examine various strategies for analysis and assessment of an organization's internal and external strengths, weaknesses, opportunities, and threats and explore formats for presenting research to clients.
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MPC 683E - Conducting a Comm Audit
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