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MPC 655: Intercultural and Global Cornm
3.00 Credits
Westminster College (Salt Lake City)
Develops an understanding of strategies that facilitate effective communication with diverse cultures in various contexts through the exploration of theories and frameworks of intercultural, cross-cultural, and co-cultural communication.
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MPC 655 - Intercultural and Global Cornm
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MPC 656: Integrated Marketing Comm
3.00 Credits
Westminster College (Salt Lake City)
Analyzes target audiences, types of messages, segmentation strategies, evaluation plans, and associated collateral material to determine how to most effectively distribute messages to target markets. The focus is on integration (or synthesis) of marketing communication with strategic marketing.
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MPC 656 - Integrated Marketing Comm
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MPC 657: Information Design
3.00 Credits
Westminster College (Salt Lake City)
Emphasizes the foundational information design principles for the production of various communication media. Students apply design theories related to color, photography, typography, layout, and organization. Prerequisite: MPC 648.
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MPC 657 - Information Design
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MPC 658: Web Design & Multimedia Prod
3.00 Credits
Westminster College (Salt Lake City)
Develops skills in planning, producing, testing, promoting, evaluating, and maintaining a media-rich website for a business or other organization. Students apply skills including photography, video, audio, animation, and advanced interactivity.
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MPC 658 - Web Design & Multimedia Prod
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MPC 660: Publication Design
1.00 Credits
Westminster College (Salt Lake City)
Explores the idea of what makes an effective, appealing publication from a layout, design, and organizational perspective. Basic publication design principles are discussed, and students apply those principles to a small hands-on project.
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MPC 660 - Publication Design
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MPC 661: Intro 2D Computer Illustrat.
1.00 Credits
Westminster College (Salt Lake City)
Focuses on appropriate uses for 2D illustration software and basic characteristics of 2D vs. 3D illustrations, as well as bitmapped vs. vector images. Students will learn fundamental techniques for producing and modifying 2D illustrations using Adobe Illustrator software.
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MPC 661 - Intro 2D Computer Illustrat.
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MPC 662: Intro to Web Multimedia Produc
1.00 Credits
Westminster College (Salt Lake City)
Presents basic-level techniques for Adobe Flash, examining examples of Flash usage and developing an understanding of what Flash can be used for in a Web or multimedia environment.
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MPC 662 - Intro to Web Multimedia Produc
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MPC 664: Field Project Plan'g & Design
2.00 Credits
Westminster College (Salt Lake City)
Helps students envision their capstone projects, and provides an overview of the format, style, and content of project proposals. Students create concrete plans for implementing their field projects. This class should be taken one semester before students plan to enroll in MPC 690.
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MPC 664 - Field Project Plan'g & Design
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MPC 665: Publ Relat's Wrt for Broadcast
1.00 Credits
Westminster College (Salt Lake City)
Briefly introduces broadcast writing in public relations, with a focus on the public service announcement or PSA. Students learn the concept of the PSA and gain experience in writing PSAs for radio.
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MPC 665 - Publ Relat's Wrt for Broadcast
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MPC 666: Business Aspects of Freelance
1.00 Credits
Westminster College (Salt Lake City)
Focuses on the personal attributes, skills, and qualifications needed by those who undertake freelance careers in writing and editing. Those who are serious about a freelance career create a marketing plan and design their marketing materials; other students explore the steps needed to establish successful careers within more convential corporate settings.
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MPC 666 - Business Aspects of Freelance
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